For the future development of TV, LG said it would by the OLED display technology has become the mainstream market trends, compared with the traditional LCD, LED display technology in addition to containing autologous advantages brought by the luminescence properties, contains has show the color is more natural, more color and contrast performance is more obvious, at the same time also can ensure the TV screen display backlight is more uniform, and even further let television fuselage specific thinning, and achieve energy saving effect.
In addition to the LG currently the OLED display panel import its products, including samsung and other manufacturers began to OLED display panel TV products, and Sony at this stage, though still with LCD, LED display panel TV products, but does not rule out future consider adopting OLED display panel.
Now in addition to LG, including samsung also put OLED TV product r&d competition, more and LG also quantum dot display technologies are added to the screen panel color effect, so expect OLED display technology will become the future trend of the mainstream television really, even will further application on the computer screen, and other products, LG, samsung, two panel maker's products include TV, mobile phones, computer monitors and other products have been imported OLED design, even more news pointed out that apple iPhone OLED display panel will take in the future, but it is not specific to confirm the news.
As for Sony products remained in its TV with LCD or LED display panel is given priority to, in the previous theory is that the LCD display with LED technology still draw relatively sharp, shows the advantages of the stability and high update rate, so at this stage will still maintain both display technology development, but the future does not rule out the possibility of importing the OLED display panel.
Intelligent networking become TV main function, but the actual use ratio is still less
In wisdom networking application section, the majority of users are still the market at present actually in the form of a traditional TV viewing, so LG webOS operating system is applied in the TV products, mainly based on for the users to use more easily, and further rapid connection with the mobile device.
This part actually on samsung, Sony also USES the same thinking, but in addition to provide mobile devices more easily with TV links, interaction, the former Tizen operating systems create TV products by itself, and the ecological cohesion Tizen platform, while the latter to maintain cooperation with Google depth, combines the Android TV directly and TV products.
Just still failed to concrete in current TV habits change case, most users still by cable television to watch the content, the ratio of actual use wisdom networking is still not high, so now many of the Internet of things applications will information instrument panel TV as a family, may still need time to adjust and adapt. But there are a lot of users are used to content streaming through the mobile device to watch TV, or use such as Letv, iQIYI watch streaming video on demand (vod) service.
In view of the existing TV product development, LG think before both the usage patterns still no obvious change, consumer demand lies in the largest television show color performance, at the same time also will be more exquisite fuselage design, consider whether to use electricity for a long time. Compared with the past has been widely used in LCD or LED display panel, although in the past to increase brightness itself IPS panel technology, through which that can raise the screen brightness, reaction is more bright-coloured color, but still has its limitations in overall performance, so at this stage will focus on according to glow on characteristics of OLED display panel.
Compared with the traditional LCD or LED display panel, because the OLED display panel by glow on design, there is no need to import within the television screen backlight module, design can not only in the form of thinner body, at the same time, it only needs less power to drive panel light emitting display, has highlighted many in color bright degree. In addition, compared with the traditional LCD or LED limited still must be driven with a backlight module display, so don't embodied close to the real black, OLED is because of the self luminous characteristics can be rendered completely black, thus let the color performance more realistic.
In addition, LG is higher in OLED panel display technology to separate white building W OLED display panels, through which in red, blue and green color display additional white light to adjust the proportion, color, in turn, make integral colour more high contrast display effect, make the color of 1.07 billion colors bright, natural. In a recent television product successively imported HDR dynamic video display technology, but also cooperate with corresponding HDR video format video services such as Netflix provides more real feeling.
In addition to support the mainstream HDR video format, LG more emphasis on the present contains Dolby * Vision, Ultra HD video display technology, which can be launched in this year's new TV series product support, allowing users to have a better experience.
