In the global LED market is becoming more and more popular at present, the holding of bdo embellish, leishi lighting two listed company chairman Wang Donglei obviously want to go further. Wang Donglei pushing leishi lighting, bdo, LED lighting resources integration, to promote the depth of the two companies cooperation, in order to realize the global LED industry top goals.

"The next step in the LED lighting is very clear, will be a part of the mobile Internet industry", Wang Donglei said, "next leishi lighting and bdo, transformation in both directions, lighting to LED technology transformation, to the mobile Internet marketing transformation, namely, to establish the whole channel marketing."

Wang Donglei said "the development of network electric business impact to the traditional stores are real, most of the stores sales are falling. So, you have to change, make you have more attractive traditional retail stores, customers are more willing to come to your shop, will combine the two advantages of online direction. At least now O2O is one of the most effective mode, so everyone is trying, leishi is try."

Wang Donglei analysis pointed out that to establish the whole channel marketing, must first have O2O transform the traditional sales channels. "We are very clear, the development of mobile Internet to offline channel, a huge shock", Wang Donglei pointed out that leishi has more than 3000 stores across the country, we have been thinking about how to take advantage of existing offline services and online cost advantage, "O2O is by far the best solution, based on this kind of scheme to transform, we can provide customers with perfect consumer experience and more competitive price."

The channel marketing also includes intelligent electric business platform. Intelligent electric business platform is leishi expanded version of the electricity. Transformation of the first step is to get through online, the second step is to through the platform construction, and attract more consumers and sellers enter, forming an open platform. We planned the vertical electric industry's goal is to do business, but the specific patterns and explore in practice. "On the Internet how to survival and development is every enterprise faces and discussion, we will respect the user's idea, use way and the thinking of innovation, constantly updated development of our business model." Wang Donglei said.

Sales channels change also aspires to leishi lighting each dealer's interests. Wang Donglei revealed that in leishi lighting, bdo leap to the future of the whole channel marketing system, the core distributor is a standard-bearer in the field of engineering, is the main force of retail distribution, management, service, "we are designing the new benefit structure, this kind of interests architecture design based on two basic thinking: system optimization efficiency, benefit sharing common business." .