The development of the Internet in the Internet of things and industry background, LED technology and communication, the sensor fusion of integrated circuit technology become a big trend. Family, smart wearable, wisdom of building new concepts such as make enough people's eyes, become an important platform of intelligent lighting technology, enterprise cross-border integration become the norm.

In recent years, major lighting giants are seeking cross-border cooperation mode, accelerate the development of industrial intelligent. Through crossover interaction between enterprises, not only realizes the intelligent control, provide more energy saving, high efficiency, comfortable lighting environment, at the same time with the aid of crossover platform of resources, promote sales, increase market share.

Cross-border become the new profit growth point for the enterprise

It is undeniable that there is a fierce competition in LED industry, many LED companies are in the midst of a "development bottleneck, don't know how to change the status quo. At that time through cross-border break, may be able to develop new profit growth point.

In 2015, hon optoelec has said, the future will bring the company the development direction of the second industry in the car on the Internet. First of all, hong optoelec with its own funds in car networking vendors jiangsu south 45 million diener, a 18% stake in science and technology. Through the transaction, the hon optoelec networking industry will cut into the car.

"Have been proposed in 2014, otto electronic wings fly together" for the development of vision: a wing is LED application, the other wing is financial electronic. Autoart electronics, said the future companies will actively doing the LED business and financial electronic at the same time, on the basis of giving full play to the advantages of the original, and associated business innovation.

In January 2016, frequently on the photoelectric disclosure will be proposed by issuing shares and cash acquisition of guangzhou yong man education 100% stake. After trading, guangzhou yong man education will become a wholly owned subsidiary of attendance on the photoelectric, frequently on the photoelectric will realize LED products and K12 counselling service double main layout.

Since 2016, leah DE announced business plate is divided into culture plate and technology sector. Through to the king of lighting, interconnected yida, excitation in the acquisition of culture, glux and product can photoelectric, leah's business integration effect is remarkable.

In recent years, while lehman shares LED business and sports industry development, the implementation of the "double main business strategy". Lehman shares fully using the power of the capital market, LED and sports business development needs, actively carry out industrial chain resources integration. In 2015, lehman shares accounted for about 90% of revenue in the LED industry, sports industry accounted for only 10%, the future is still a long way to go.

Intelligent lighting "popular" cross-border cooperation

Philips ZhiRui lamp cooperate with millet the raise

As mobile terminal, the Internet of things, big data and cloud computing, etc. The continuous development of technology, holding a big data resources and huge flow of Internet companies and major lighting enterprise cooperation, seek the crossover to the lighting industry.

In February 2015, sunshine, swan goose, op, philips and yaming, wood Tomlinson, corina, high sharpness, jade-like stone fai, cypress, CDH, dung and other 13 enterprises signed with millet to build intelligent lighting a joint statement, millet will jointly with the lighting enterprise, promote the progress of intelligent lighting in the family together.

In April 2016, opple lighting company with professional technology company huawei signed a smart home strategic cooperation framework agreement, the two sides will set up in the field of smart home close strategic partnership, opple also thus became the first of the smart home layout to huawei partners in the field of lighting.

Have learned, at present, huawei's consumer business dedicated to the layout of the scene intelligent terminal services, and in the field of network solutions and technology has the advantages of strong and op as benchmark in the lighting industry, in the field of household and commercial lighting has leading technology and deep experience, after the cooperation will be able to jointly build a safe and reliable, simple and easy to use, intelligent interactive intelligent household overall solution, provide consumers with better intelligent household life experience.

In fact, a lot of the pain points of smart home is in how to solve the interconnectivity, huawei HiLink plan to equipment unified language for household, let household true "connections". Lighting can form linkage and other household equipment, intelligent lighting as the control center of household, will be able to truly achieve interconnectivity between household products. Today's consumer preferences showed a trend of diversification and single function already can not meet the needs of the consumers complex intelligent lighting products will be the best way to improve product added value.

In addition to the intelligent technology, creative design also has become the backbone of the market products. Lamps and lanterns is used as a household very ornamental elements, in addition to providing the lighting, the appearance is also very important. The design feels strong, the intelligence that has grade lamps can greatly enhance product added value, stimulate the desire of consumers. On June 2, opple introduced a "new" Asian fashion series, Oriental traditional culture reengineering and sublimation, Oriental elements such as architecture, nature, humanities clever apply to design, fusion balance, culture collision, the product contains Oriental charm, give the household life taste. Designers from the perspective of interior, display, and the design of the product, refined "region, style, culture, taste, emotion" five key words, in recent years all over the world makes a deep interpretation of "new Chinese style", by means of the contemporary creation, attracted the attention of consumers.

Different industry alliance is still a cross-border land

The personage inside course of study thinks, the current domestic macroeconomic situation downturn, shrinking consumer purchasing power level, the market rent, labor costs under double pressures of rising, the competition of the furniture industry will become increasingly fierce.

Consumers by the pursuit of product function, to beautify the life pursuit, product constantly upgrading, market segmentation, product more and more rich, function is more and more diverse. Personality, comfortable, healthy, environmental protection, intelligent products and services has become the new target consumers. In some parts of the regionalization of mature market, the diversity of values and personalized way of life has just beginning, household industry also become important carrier of the endorsement of a lead and way of life. At the same time, consumers pay more attention to when the choose and buy products, and after-sales service and other consumption experience.

Obviously, cross-border cooperation become part of the important way of enterprise transformation, indeed boosted sales by means of alliance can yet be regarded as an effective marketing tool. In general, the alliance business covers most of the products home improvement chain, even all the products, consumers want in a home in the league in the choose and buy products can meet the demand of all the home outfit, so more and more companies choose this way of cooperation.