After of spreadtrum communications, RuiDi, xinhua three acquisitions and Intel's stake in, and after a series of measures such as the operation of international investment, purple light group in the idea of a label, proves the mergers and acquisitions, industrial chain integration, internationalization, capital operation these words together. Watch purple light group since the beginning of the year a series of actions will find again, have been "buy buy" purple light, the real strategic purpose are emerging. After the fast pace of international mergers and acquisitions, purple light group is launching a series based on the industrial chain and independent technology innovation of the "new" layout, mergers and acquisitions, internationalization, capital operation is only method, purple light group's core strategy is in the field of heavy science and technology, to build China's Pacific fleet of science and technology, make the balance of international technology giants.

Industry layout, from "buy buy" to advantage integration

Earlier this year, Hong Kong, east science and technology (00365) announcement: a purple light purple light group strategic investment of science and technology co., LTD., will be in the company 730 million shares for 0.4 yuan per share, at the same time subscribe convertible bonds the company 148 million yuan. Completion of new shares subscription, purple light group will hold a 50.17% stake in east technology. As people think that purple light group in 2016 will continue past fast rhythm, accelerate international mergers and acquisitions, actual situation has some unexpected, even years, purple light group did not reappear in 2015 "crazy sweeps money" (in April, the tees Imagination3%6% in May, can be regarded as a kind of financial and strategic investment), it is the main energy "from within the outer".

For this kind of change, purple light group chairman wei-guo zhao in May this year in an interview with the media is this statement: "purple light development model is' independent innovation and international mergers and acquisitions, on the basis of international mergers and acquisitions to accelerate independent innovation, independent innovation is the goal, the international m&a is. Purple light chose such a strategy, is based on today's high-tech environment around the world. The positioning of the purple light group is a world-class high-tech industry group, this positioning means purple light group synergy innovation, independent innovation is a kind of globalization in order to speed up innovation, adopt the way of mergers and acquisitions to develop, is a normal method, independent innovation is the norm. Of course, in the process of development, an enterprise mergers and acquisitions, according to need is often happened."

Comb series of purple light group in the near future, also can confirm wei-guo zhao said: June 19 tongfang core countries (002049) announced that the application is approved by the shenzhen stock exchange, since June 20, Chinese securities company referred to as the "tongfang core" change to "purple light core", the company stock code unchanged; On May 5, unisplendour (000938) announced that purple light international China in Hong Kong three wholly-owned subsidiaries in Hong Kong 51% share purchase has been completed for delivery; Combined with purple light group, the 2013 acquisition of spreadtrum communications, acquired in 2014 RuiDi division, established in 2016 and integration between the two sharp purple light show. A series of operations, half a year more intense violet light group's information industry cluster has been formed three position clear and power industry sector.

Purple light show sharp. Through two consecutive international mergers and acquisitions and investment at a time, spent about $2.777 billion, has now become the world's third largest mobile phone chip companies, the market share of about 27% in the field of mobile, as global mediatek ranked second. Consolidated purple light show sharp target market positioning in the field of mobile communication and Internet of 2 g / 3 g / 4 g mobile communication baseband chip, rf chip, Internet, TV chip, chip image sensor chip. Products cover mobile phone, tablet, Internet of things, smart wearable, navigation and positioning, photographic imaging, digital television in areas such as large terminal market, provide one-stop turnkey solutions for global customers.

The core, the purple lights. In tsinghua holdings co., LTD., under the unified deployment of 2015, the purple light group spent 7.1 billion yuan, becoming the core of the controlling shareholders, the purple lights. The FPGA, smart card and security chip has always been a violet light core advantages of traditional market; Purple light group continuous signing plans to take a stake in China's Taiwan region into the force, south MAO, such as giant sealing test, and the total amount of 80 billion yuan of the purchase plan, big strong into the field of memory chips, by relying on the platform for the industry is also the core, the purple lights.

Xinhua three group. Unisplendour May 2015 acquisition of HP's China three communication and HP servers, storage and service business in China for 51% of the equity, "xinhua three group" of market positioning in the network products and services, will provide great connectivity, security, cloud computing, big data and IT consulting services, one-stop, all-round IT solutions. Despite its niche in the enterprise market has occupied the domestic first the second position in the world, but the future for xinhua three still has great room for growth.

Globalization strategy, received from international to global collaboration

Media interviews or BBS speech when it comes to purple light group's overall development strategy, wei-guo zhao often summed up in "123", "a goal, to become a world-class high-tech industry group, the purple lights; two paths, independent innovation and international mergers and acquisitions, international mergers and acquisitions to accelerate independent innovation; three, enterprise strategy and the combination of national strategy, combination of science and technology industry and capital market, combining the company's interests and the interests of the team."

From the recently launched a series of actions, purple light group is in a more clear and the pace of the feet on the ground, validate to the world with a low rise road to high-tech companies in China.

"Violet light development goals is to be a world-class high-tech enterprise group. And many world-class high-tech enterprises, the competitiveness which embody on the mastery of core technology. Purple light to development of ICT industries, it must grasp core technology. Docking international high-end, promote scientific and technological innovation is a very effective shortcut." This is wei-guo zhao said in a speech several times. Review of purple light nearly two years of extraordinary development, its internationalization important goal is to foster innovation. The violet light of spreadtrum and RuiDi acquisition, and capturing the xinhua three group, can be found, purple light group is required to the future development of core technology and talents team for the final purpose.

Since late 2015, especially in the purple light clearly put into storage industry, after a capital as the link, on the basis of equity cooperation, international cooperation, collaborative innovation as the goal of the new globalization strategy is quietly. Signing from purple light continuous force plans to take a stake in China's Taiwan region, south testing companies such as alum, west to the data, the interconnection of the joint venture, and cooperate with Microsoft, further storage industry such as layout, formed by many high-tech companies with global capital alliance cooperation strategy, purple light group strengthened in the layout of the memory chip and the whole information industry chain upstream and downstream.

As huawei, a senior executive at a theme of this year's summer davos BBS to share: "globalization and internationalization is now often in two words, but tend to confuse the two concepts. In fact, globalization and internationalization is not the same, internationalization is a foothold in the domestic, is based on China, facing the global market. The standpoint of globalization may be the world stage, and truly global companies is to the global resources and the international market for effective configuration."

Operation of the observation of violet light on the storage industry, is seeking to realize the globalization of the allocation of resources, European and American research and development, the encapsulation of Chinese Taiwan area and mainland China manufacturing...

For this kind of developing trend of microelectronics of the Chinese academy of sciences by leaf sweet spring also has a clear statement: "the integrated circuit industry is a highly globalization, the development of integrated circuit must be emphasis on independent innovation, but also to carry out international cooperation based on independent innovation. Only through innovation can grasp the initiative, only strengthen the international cooperation based on independent innovation to carry out, can be integrated into the global market, on the stage of globalization influence."

"Global electronic information products manufacturing center, is shift to Asia, particularly China, is not only the main electronic products consumer market, is also the biggest manufacturing base, the enterprise needs to close to customers, shorten the supply chain, and industry chain upstream and downstream form better interaction, also need to be on the research and development with the international most advanced science and technology center. The so-called globalization, globalization is innovation, capital globalization, talents globalization, market globalization. Purple light group orientation is a world-class high-tech industry. Its development must be for the world. This will bring about the future of the company have more growth opportunities. At present, with violet light has formed equity partners and strategic partnership enterprise, have the Intel, HP, Microsoft, western digital giant, such a long list of global industries. This positioning means purple light group is the development of a global collaboration in the future." Wei-guo zhao said.

Technology innovation, from the international merger and acquisition (m&a) to the independent research and development

"The technology" is wei-guo zhao often mentioned a word. "What is technology? First of all, it must be a high-tech, second, it must be the fundamental, to the national security strategy, information security and industry has a significant impact. Once again, its technical threshold must have a high, average person can't play. Purple light group development goals and direction, is to build into a truly owns' heavy 'science and technology enterprise groups. The 21st century is the century of the Pacific, China needs its own Pacific fleet in the field of science and technology."

Science and technology enterprise must be is a technology driven, and non-commercial mode driver. Such enterprises to growth inevitably is closely connected with science and technology innovation. As mentioned above, the purple light of international mergers and acquisitions, joint venture cooperation, an important goal is to patent technology. As the new strategic adjustment, globalization strategy is inject new connotation, the same group on the strategy of science and technology, the purple lights also have new adjustment, more emphasis on independent research and development.

Recently, tsinghua holdings chairman Xu Jinghong announced that tsinghua holdings will invest 50 billion yuan in the next five years research and development spending, and set up a special fund 10 billion yuan of transformation of scientific and technological achievements, to promote the industrialization of "heavy" science and technology achievements. The r&d investment of 50 billion yuan scale, marked the tsinghua holdings have been put to build "the technology" cluster development goals first. And this also exactly is "create a world-class university" as the goal of "beginner's mind" of tsinghua university.

"Purple light group since completed acquisition of spreadtrum, has invested about 6 billion yuan of new technology research and development, research and development of the next few years the total investment will exceed 30 billion yuan. Including storage areas, purple light r&d investment in the future will be more amazing. Heavy in the field of science and technology research and development can only be the biggest, step-by-step, steadfastness, bite the bullet and the tactical level really not coincidence." Wei-guo zhao pointed out.

Purple light group, however, will not give up through mergers and acquisitions and joint venture cooperation way of patented technology. "Is at the tactical level cannot be opportunistic, purple light can seek the chance of winning in strategic level, including through mergers and acquisitions, in a big way in related areas to establish intellectual property accumulation, get tickets by capital. The accumulation of intellectual property rights in the field of high-tech is like running a marathon, others have been running for 20 kilometers, I was looking for the car, open 20 kilometers, run down with him." Wei-guo zhao said in a humorous way.

So far, purple light group of spreadtrum communications, RuiDi, purple light, unisplendour, xinhua third-class enterprise the core has a total of more than 10000 technical patents, three was awarded the first prize for national scientific and technological progress, a national technology invention and three national scientific and technological progress second prize.

In summary, enterprise's technological innovation requires research and development, acquisition and joint venture and cooperation troika, all have very important, need to go hand in hand. Of course or independent research and development. From the developing trend of the future, the purple light group will be more comprehensive to run these three methods, and the quantity of independent research and development will become more and more heavy.

Marketing strategy, from incoming to balance

Recently held "2016 tsinghua holdings, the first summer davos BBS theme of finance and economics", a wei-guo zhao expressed concern: "in today's world is an era of competition and cooperation, I think the purple light target use the word" balance "is more appropriate. In the field of mobile chips, we are qualcomm and balance of mediatek, the in the field of network and communication, we want to be a replacement for the balance of huawei and cisco; in the field of memory chips in the future, we want to be a balance of samsung."

This is wei-guo zhao purple light group in the future market competition strategy of new expressions. At present, the purple light key layout in three areas: mobile chips, memory, and enterprise network market. The reality is that these three markets are strong competitors. Mobile chip area is qualcomm, mediatek, storage areas is Korean pair (samsung and SK hynix), operator is huawei, the cisco network equipment field.

In fact, the purple light group in these areas has also made a lot of achievements. Purple light show sharp chip shipments of 700 million sets of 2015 pieces. Spreadtrum CEO Mr. Lee is expected to swim, spreadtrum RuiDi 2016 revenue will exceed 2016 dollars. According to IDC data, and in 2015 the communication enterprise network routers and switches in China share 31.52% and 27.84%, respectively, firmly occupy the top four consecutive years. Three Yu Yingtao, President and chief executive, said xinhua xinhua sanhe huawei is one of the few domestic market network, computing, storage, three leading line of the whole business solutions provider. In core routing product operators and operators outside of the enterprise market, xinhua three and huawei.

Purple light group has been to "from the core to the cloud" as the core of the company's main business, purple light show sharp mobile chip, the core of the smart card chip, the purple lights and future storage, and xinhua three enterprise network, are all around this core. "As the business development, the future there will be more new industry sectors to join violet light group camp." Wei-guo zhao said.

On June 30, IT was not long ago, purple light group and the interconnected group formally announced the formation of the joint venture company purple light interconnection, and signed a cooperation agreement with Microsoft, is committed to creating a hybrid cloud platform, with Chinese characteristics and provide a neutral, security of cloud computing, and mixed IT solutions. Maybe this is just the tip of the iceberg, in wei-guo zhao's mind, is in a global resource layout, a plate under a bigger move. Face, in fact, after all, already has a monopoly industry giants, to be "balanced", there are many difficult way to go...