We move into the robot's "brain" - control system, without the support of capital, hides since 2005 in the early development stage, in 2012 officially registered company, and now realize homebred brand robot control system for three consecutive years sales lead, we can say at least found a way to survive.

Is suspected, now we are still a start-up of dozens of people, why in domestic robot control system, one is the top-selling and there are a large number such as byd such big customers; Two is company was founded five years or so have sales increasing year after year.

These two points, let's get the attention of the industry peers, but also attracted many investors to see. We don't have any capital support from scratch, from the earlier by is the core team of mechanical and automation in areas such as technical personnel, with more than ten years of motion control technology, computer technology, software technology experience. And since the second half of last year, we are also open to the capital, but we still have their own stick to: prefer the recognition of our business model to give a more relaxed environment capital, had better be done industrial capital.

Behind the increasing sales

We are a professional engaged in the industrial robot control system research and development, production and sales of technology companies. Although we are five of the core team has four "drift" rong (in chengdu struggle of outsiders), everyone has consistently chose the city of chengdu, because everyone here is familiar with and start-up cost is low, so in 2012, chengdu cano's automation control technology co., LTD., chengdu into greater longtan headquarters economy be born in the city, the beginning, the company have no capital to support no large-scale team.

To my delight, although now our team is still for dozens of people, but we have independent research and development production of robot control system products have sales soared, controller, 2014 sales of more than 800 sets, total sales of more than 1200 1200 yuan; 2015 sales of 1450 sets of industrial robot control system, realize the total sales of more than 1700 1700 yuan; And this year not less than 2500 sets, we expect sales in the domestic robot control market share is not lower than 30%.

Behind soaring sales, is our constant from reliability and function of comprehensive technical innovation, make self brand at the same time, from the familiar with the industry development and application of its function, try to avoid aggressive foreign-invested enterprises.

Controller, servo motor and reducer, known as the robot's three core parts, while in the body of the robot controller cost proportion was only about 10-15%, but have a robot controller "brain", for a robot performance influence is very big, and robot industry in China was inferior to late start and scattered abroad, most enterprises lack of independent research and development of ontology, imitation is not a few. Into the development difficulty is lower controller industry, has become China's enterprises and foreign enterprises core parts a equal female primary channel.

Technology and brand reputation accumulation is not imminent. We started as early as in 2005, research and development of industrial robot control system, two years later, in 2007, we developed the first generation of industrial robot system, and began to gradually applied in the domestic market, this time with the well-known domestic manufacturers of industrial robot, and the application vendors have cooperation, accumulated a certain customer resources, thus we became the first domestic domestic one of the industrial robot control system is applied in practice. In 2010, we launched the second generation of robot control system, and a year later, we finished the calibration, spraying, pallet, the functional requirement of the welding process, visual, and tracking, more in line with the domestic market demand.

Company was formally established in 2012, is also starting from this year, the company has won a number of software copyright, and look for a patent for invention patents, etc. Technology constantly breakthroughs in response to the product change is obvious. In July 6 to 9, 2016 Shanghai international robot exhibition launched three versions, including RTEX main line robot controller, drive a shape robot control system, etc.

We ran all the way on the way new iteration. Why more suspected core components in common Chinese enterprises difficult to profit, continue to remain profitable in five years. This is because that we push, but profit model, to ensure that the capital chain is a virtuous cycle.

Push the profit model

Although we seem to like domestic enterprise situation is somewhat different, but we still face with a piece of the sky ", servo motor, reducer, controller as the main body of the three core parts, we must face the foreign capital enterprise rock-solid monopoly, at the same time find its advantages and differentiate themselves.

So we will research aimed at reliability and function of comprehensive development, we in the beginning of product design, fully consider the reliability, were carried out from the platform, hardware, software reliability design and testing, compared with similar products have obvious advantages; And on the function of comprehensive, early enter into the field of robot, we early accumulated a broad customer base, accumulated a lot of functions and technology package, and has practical application. But we still need to improve, further enhance the sports of the robot control, further improve the process.

Because we according to their own familiar with the industry development and application of function, so has its unique space for development. Based on international popular open hardware and software platform, with independent research and development of special multi-axis motion control card, data acquisition card, etc., now we have the second generation of robot control system, is widely used in coating, polishing, grinding, welding, handling, stacking, and other fields, many well-known enterprises have become our customers.

Although our product gross margin is higher, but, because of the large development in software cost is relatively high, the actual net profit is relatively high.

In this case, how to keep the company earnings and capital chain benign cycle?

We take back profit model, because there is no external capital, so we set profit targets in advance, and then set the input plan, which is from sales, expected, the overall cost, in order to carry on the back, planning out the profit under the management idea, to be distributed controller products technology research and development investment proportion, of course we are in the proportion of expenditure on technology accounts for the bulk. Thus realized we five years consecutive profit situation.

Favor done industrial capital

When we choose the robot controller as the main direction, after a lot of market research is to make choices, in recent years the rise of the industrial robot in China, the upstream industry chain as the core parts we are driving the development of the enterprise.

But competition is still grim, especially in the face of foreign enterprises core components, robot manufacturers abroad developed control system, already has the advantages of this second can also according to the characteristics of the robot to achieve the optimal control effect, now China robot manufacturing enterprises foreign garment enterprises procurement core components, including precision reducer by Japanese companies occupy 75% of the world market, while Japan yaskawa servo motor is the world's largest supplier, the controller is ABB, library card, yaskawa, etc. These foreign control.

And the way out of sight of domestic robot in price fluctuation kongfu, have good experience in industrial applications, and the key point is to improve the localization rate of three core components, and then the cost control, and then have a larger market space. The current domestic industrial robot body control system about localization rate has exceeded 50%.

I still have optimistic view on domestic robot counter attack. Now the Chinese market, foreign robot accounted for over ninety percent, and in the next five years, the proportion of domestic industrial robots in the Chinese market will increase to more than 50%, the domestic vendors will adopt the way of the brand by the controller accounted for more than 60%, the 60% is our domestic market of industrial robot controller.

Cost is higher, the original robot application is narrow, and domestic robot after rapid development, now we are doing some new exploration such as laser tracking, technical standards and abroad also, but the cost is about one-third of the abroad, this is our enterprise jointly developed with Beijing.

And relative to the robot abroad, we have another big advantage is that the purchasing follow-up maintenance cost is low, the domestic price is abroad almost half of foreign robots on the use and maintenance cost is higher.

Earlier we focus on the technical enterprise, so he didn't consider introducing capital, until the second half of last year, with the development of the company through the life and death, we began to consider introducing some capital, but we have our insist, that is hope investors to come in, not short-term good benefit, and long-term steady growth, and can be to our business development play a viscous, best before is done industry, because the capital is more likely to have a rational understanding to the industry.