Annual growth rate of OPPO/VIVO two brands are both above 40%, leading the Chinese mobile phone new four major Kings, Letv forecast every breakthrough to more than 20 million, is expected to huawei slowing millet dim...

Global smart phone shipment into the traditional peak season, combined with China telecom operator subsidies and blessing, back-to-school demand in the third quarter, global smartphone will peak production quantity. On the demand side, the memory, panel and chipset phone key components are also present tight supply situation. Global market research institutions TrendForce dramexchange latest report shows that in 2016 China brand smartphone production growth momentum is still a considerable number of annual growth rate (including export) is as high as 11%, including huawei, OPPO, vivo and Letv rapid rise since last year, the subsequent growth to be reckoned with.

Huawei kinetic energy delivery slow, Letv year growth is expected to more than 300%

TrendForce smartphone model exercise, an analyst said that China's smartphone market fast changing, the short product life cycle, brand competition is intense, the number of shipments as Chinese brands will continue to rotation. Such as lenovo and millet in 2014, 2015 by huawei leader on the annual output of one hundred million mark, in 2016 China's smartphone market focus OPPO and vivo two brands.

Although huawei last year to become the first brand of smartphone shipments in China, but its new flagship model P9 kinetic energy delivery during the first half of 2016 show weakness, slightly not sharply due to double lens leica certification selling point to promote sales. Over the same period listed OPPO and vivo flagship model for elegant appearance, fast charge function widely favored by the market, shipments continued to rise. TrendForce downward revision in 2016 for the smartphone production amount to 119 million units, annual growth of 10.2%, OPPO is raised to 78 million cigarettes, vivo for 66 million, annual growth rate above 40%.

Model exercise, according to the recent rapid rise of Letv (LeEco) smartphones also attract market attention. Letv with abundant capital and video content of parent company as the backing, extends to the mobile phone hardware more from the Internet TV, although the overall number of production last year only 5 million, but this year forecast every breakthrough to more than 20 million, is expected to grow by 300% or more a year. Currently Letv has become another smartphone brands in China cool (Coolpad) the largest shareholder, will hopefully after integration Letv entity channel sales of mobile phone shop goods to cool, breakthrough the limitation of original only in online sales, production in 2017 is expected to render the jump.

Asus production quantity will see growth of 34% a year, HTC in recession will nearly thirty percent

Taiwan's asustek to cost-effective into the market in just three years, this year more substitution of qualcomm chip, the performance and heat dissipation performance is more superior than the original Intel chips, to further lift demand. TrendForce forecast asustek intelligent mobile phone production volume is expected to 21.5 million, year growth of 34%, has become a factory first.

Model exercise, said recently in the HTC of VR strong transformation, in accordance with the proportion of products to see in nature is still the phone company, brand smartphone strong pressure on the Chinese mainland, the flagship model HTC 10 production quantity is only 1 million m level, even if the second half of the this year have commissioned foundry Google phone (Nexus series) blessing, forecast overall production volume still only 13 million this year, in a recession by about 27%, with the top ten in terms of the minimum threshold of 40 million cigarettes, HTC restore former glory fiendishly difficult.