On June 24th, midea group announced that 3 days ago, with the famous Italian central air conditioning enterprise Clivet signed agreement, buy Clivet80 % share of beauty. This is since this year, the United States following the acquisition of Toshiba white electric library card business and Germany, a third international acquisitions. At the same time, also is the beautiful in the central air-conditioning market power is one of the most important performance.
However, reporter discovery, and the acquisition of library card, when to buy Clive of beauty, the stock is not suspended, this also means that the purchase amount may not be involved in the big, enough to affect stock movements of beauty. In the response of materials to the reporter, also did not mention the amount of trading.
Data show that in 2015, Clivet sales income of 120 million euros. It is understood that Clivet accounted for about 5% of the Italian water machine market share, Europe to develop a large market share of 3%, to develop the global market share of 1.4%. At present, the global water market, mainly based on the brand is given priority to, beauty in the global market share accounted for only 2%. Home appliance industry analyst liu buchen said in an interview with reporters, buy Clivet won't increase of beauty in the global water market.
Liu buchen thinks, as if the buy-out library card belongs to the strategic layout, so the acquisition Clivet belong to tactical adjustment, for beauty, the acquisition of the main meaning, is to enter the European market. March and April of last year, the United States has worked with giant American air carrier, Germany Bosch and hicks Japanese company to cooperate, in the field of air conditioning of the three biggest markets for the americas, Europe and Asia market.
According to liu buchen, has long been on the technical requirements more stringent, central air-conditioning market homebred brand recognition technology has been difficult to obtain the international market. Even home air conditioning field, in March to the international market, also give priority to in order to "stick a card sales". This acquisition Clivet, for beauty, means that received a certificate to enter the European market.
In recent years, as the household air conditioning market saturation, domestic air conditioning manufacturers have to attention to the central air conditioning. Recently, a well-known domestic air-conditioning manufacturers boss in an interview with reporters, said the future market potential of the central air conditioning will be triggered.
Refrigeration association secretary-general of guangdong province, south China university of science and technology, professor jin-ping liu also told reporters that as people demanding higher quality of life and working environment, the future central air conditioning will become a new gap. For example, in the future, a more than 100 square meters of house, probably with a household central air-conditioning to replace the scattered in different room of small air conditioning.
According to household appliances refrigeration industry information service provider "industry" online data report, in 2015, the central air-conditioning market in China on his forehead, the top two beauty and gree market share, are around 17%, with the household gree air-conditioning market coppi, compared to the pattern of the central air-conditioning market can be said to be "wars" stage. Whether beautiful or gree, hope to be able to grab more market share. The acquisition Clivet will surely increase the beautiful voice in the central air-conditioning market.
