Mediatek into 3 g smart phone field for more than five years, finally a dream this year, with samsung smartphone bibcock global supply chains, for next year will meet mediatek 20, is undoubtedly the best bar mitzvah, business group is led by mobile phone chip Zhu Shangzu take over a great exploits the common operating officer. Finally a beachhead, leaves apple iPhone.

Mediatek have previously with huawei, zte, lenovo, millet and other non apple camp big orders, lack of samsung, the scoring samsung supply chain, make up the apple camp is the most important customer, also is the last piece of the puzzle, all the apple brand into the target customers.

Mediatek's first mobile phone chips, introduced in 2003 on the mainland white card market rise, once in the local achieved eighty percent market share. In the 2 g s feature phones, mediatek's target customers are the overlord nokia, but only when the market turns into the 3 g smart phone, the first two years to win orders for nokia.

Mediatek 2011 into the field of smart phone, year by year with the mainland major mobile phone brand, HTC, amazon, Google and other customers, but don't get the apple and samsung's orders. Especially samsung, despite TV, DVD products used mediatek chips, mobile phone is always turned down at the door outside, mediatek almost every year with a new product to the samsung knocking at the door, but eventually failed.

Samsung, although have a cell phone chip itself, but in the past will be tie-in qualcomm and spreadtrum products, major mainland td-scdma specification choose spreadtrum, even don't mediatek, described by the industry: "is wary of mediatek."