The world's leading analog and embedded processing semiconductor maker Texas instruments (TI) has formally to "thirtysomething, embarks from the" core "" the theme of the time for the company in China for thirty years. "Thirty instruction" embodies the TI China over the past 30 years the huge investment and vigorous development, the "from" core "" represents the TI will set off on a new journey in the ever-changing electronics industry, continue to Chinese customers to provide more innovative products and more quality services and support.
The world's leading analog and embedded processing semiconductor maker Texas instruments (TI) has formally to "thirtysomething, embarks from the" core "" the theme of the time for the company in China for thirty years. Look back 30 years in HuaLiCheng, Texas instruments, uphold the "innovation" and the idea of "grow together with China" will have gold pieces of the world's leading technology semiconductor chip implanted in the generation after generation of "made in China" electronic products, but also witnessed and participated in the China electronic industry during the process of starting, acceleration and take-off. In 1986, to the resource deployment is more close to the rapid growth of customers, TI in Beijing, China set up the first branch of sales and marketing applications. After thirty years of investment and development, today, TI in addition to the establishment of a large semiconductor agent sales network in China, also has 18 branch sales and marketing application, and in the four cities set up r&d center and product line team. In addition, the employees of TI by two initial development for today's 1900 employees, the highly professional and dedicated team of innovation for the customer provides a powerful support and protection, as well as the extension of the TI service to more widely.
"Focus on customers" is always stick to the principle of TI development. Currently, TI is working with more than 18000 Chinese customers grow up together, help them to increase competitiveness, to win more market share in the world. In order to provide more efficient support, local TI in chengdu, China set up its only a wafer manufacturing, assembly, test, which integrates manufacturing base, over the next 15 years in the project total investment is expected to up to 10 billion yuan. In addition, TI is officially launched in 2011 is located in Shanghai pudong airport comprehensive bonded zone products distribution center, the landmark of major initiatives to deliver products to Chinese customers in the hands of time reduced by half, and expand more services to the asia-pacific region. In addition to hardware input, TI also by buying online Store (TI), Texas instruments online technical support community platform, to provide more convenience, at the same time of rapid response to the demand also provides customers with a comprehensive communication and support platform.
In cooperation with Chinese enterprises actively conform to the development of the Chinese market demand for electronic products at the same time, corporate social responsibility is TI the focus of efforts in the past 30 years. , TI has signed two ten-year plan and the ministry of education, and more than 600 universities in China has established more than 3000 digital signal processing, analog and microcontroller laboratory, each year more than 300000 students in the laboratory of TI in practice. At the same time, in order to support China's poverty the Midwest school information infrastructure construction, narrow the gap between urban and rural digitalization, TI has established three hope primary schools in China and donated 250 multimedia classroom, TI 4 hope primary schools will also be completed in the regionalization of shaanxi province in 2016. And public educational courses by the TI "TI magic core class" has been carried out in the TI hope primary school, and will serve as a long-term project in more school and TI TI multimedia classroom in every branch of Chinese community schools. In addition, in order to carry out the concept of "giving back to the community", TI also through a wide variety of volunteer activities, encourage employees to actively participate in the Arbor Day, take care of children with autism and other community activities. In early June this year, with "love" core "public interest" as the theme of love relay launched nationwide, TI will be mileage donations for the impoverished mountainous area children bring new multimedia classroom, to help them create a better learning environment.
"Thirty years of steady development, laid the solid foundation of TI China now and in the next 30 years, we will face more opportunities and challenges. In the future, we will always keep the faith and struggle spirit, by the effective support and the high quality service to become every Chinese customers long-term reliable cooperation partners." Texas instruments China Hu Yuhua said. "in addition, the" made in China "and" Internet + 2025 "booming today, we will pay more attention to industry and growing markets such as cars, for customers in China market demand innovative analog and embedded products."
Looking forward to the next 30 years, Texas instruments will continue to lead the innovation of the products and technical support to customers, and actively help the vigorous development of China's electronics industry, at the same time for China to develop more excellent electronic engineering talent, committed to build a smarter, safer, greener and more health and more wonderful world.
