Virtual Reality, Virtual Reality (hereinafter referred to as VR) now fire through the great river north and south. A report by the Wall Street investment bank Goldman sachs thinks, VR in annual income of more than 2025 TV market. This means that the VR market in less than ten years' time can go beyond TV market, now considering the VR is not even very sophisticated equipment, this argument is surprising. But Wall Street believes that VR as a cross time of high and new technology, its significance lies in the fact that it has the ability to enter the marriage or many other areas, such as games, education, health care, and adult industry's highly anticipated.

In addition to data estimation, we can see a lot of investment and cash, all into hot industry. Just 2015 a year, VR and AR (augmented reality) startup received $658 million by the method of equity financing (this does not include bank loans and other debt financing).

But VR is popular with many bubbles? How much is overrated? These high-profile start-ups, still have how many left in 2025, how many can become the industry leader?

Nvidia, SONY and apple who is virtual reality in the future?

The famous American science and technology media Tech at senior commentator, choose the most likely to grow up to be the big three of VR, they may not make public exposure, now but will later in the competition, at least not lag behind and even catch up with some popular VR company now. The three companies is the nvidia, SONY and apple.

nvidia

Visual computing technology nvidia is a global leader in the company, one of the subsoil in the field of history, dating back to 1999 released by the GeForce graphics. The user oriented 3 d hardware is super era at that time, the application of the advanced video acceleration technology, motion compensation, and the blending of alpha hardware Sprite and so on. Microsoft immediately aware of the good of the product, and use it as the Xbox game console video card.

Nvidia also recently launched several VR and AR research and development equipment, its activity in the field of VR and AR and voice support, make us believe that nvidia in all research frontier in the field of the equipment and the high-end products.

Nvidia itself, in fact, the name of it in VR industry naturally bring their own advantages, and once they are ready for the new product release, crazy chase will no doubt cause media reported. The nvidia GeForce promotion Now is very interesting, the build cloud platform game lets the user in the smart phones for high-end home game console on image experience, and price is very favourable ($7.99) a month.

Global game cloud market compound annual growth rate reached 29% and is expected to last until 2020. While nvidia in game and visual aspects of advanced technology, to ensure that its exceptional status in VR industry.

SONY

SONY in the big tide of the VR is underestimated. At present, the PS host users only need to spend $399, you can upgrade the host and get a pair of 3 d VR headsets. Considering cooperation with steam HTC Vive virtual reality helmet price of $799, $399 is very competitive and PFP, let SONY at least in the next few years can take on the Xbox with old rivals.

In addition to low price advantage, SONY is more powerful in a closed, by the cooperation for many years, developers of ecosystem. Want to know, in the field of VR games content production is the key to attract users and cultivating loyalty. SONY PS with the above advantages, completely can be in an impregnable position, and become the undisputed winner in the war for a long time. It faintly see the jobs and his apple rule in the field of intelligent mobile.

Now our question is that SONY will show enough aggressive and initiative, and gradually moving beyond gaming, show us a larger application scenario?

apple

Apple has been because of extreme importance to confidentiality and hate to controlling the media. Although we are still guessing, however indications are that apple in research and development a VR gloves!

Apple is the first evidence to apply for a patent in 2011, is called "magic gloves system". The gloves with the internal and external sensors in the invention, can put the user input information is transferred to the input system of any electronic equipment. Originally speculation, the patent work is to help users to use the iPhone in cold weather, but now it seems that it is supposed to have greater use.

The second evidence is that apple in haptics (application of tactile sensing and control and computer software to interact) research and development progress. Last year, Apple released a tactile feedback engine, and apply it to Watch, Apple MacBook and the latest version of the iPhone series. Apple's touch technology can send pulse signal to the user's fingers, let you feel, for example, seem to be touch different materials or press the button, so that you know what you are do what, and what happens next with expectations. The technology used in VR is not let a person feel surprised?

Apple is very serious in this area, hired many haptics expert, on the basis of studying the tactile developed a virtual touch screen and keyboard. ? Feel the direction and pace?

Dr. Greenleaf, an invented the VR for medical equipment in the first paragraph, a famous expert, virtual human interaction lab visiting scholar at Stanford, said in a meeting "a factor in the development of VR technology is part of the human body can be involved in the virtual reality, from motion perception and proprioception. There are many types of VR technology from motion tracking to the 3 d visual and auditory, but only lack of tactile breakthrough progress. Dr. Greenleaf says," we haven't to (touch) that step, it will take some time ". Apple apparently ready to fill the gap.

The third evidence: apple regularly visit Stanford's virtual human interaction lab - the center of the VR/AR technology. Jemery as director of the center, joked, "apple has been 13 years since I last visited our laboratory, in addition to the first three months, they at once to three times."

We had also experienced Hololens, as well as other AR and MR (Mixed Reality, Mixed Reality) devices. They are great, but our first reaction is: where is the gloves? You need a pair of gloves to make better interaction and virtual images. Virtual finger touch is always a deviation, abate the user "immersive" experience. So the market for Apple hidden VR gloves project is full of expectation.

VR market is too hot, for people to imagine the outlook is too big, if these giants are not involved, is incredible. In addition to the nvidia, SONY and apple, big companies such as samsung and Google also must to do, because they almost have no choice to bet the future. For now, we don't doubt that nvidia, SONY and apple can in this area, but advance wave upon wave of competitors are likely to fight.