, retail sensor platform, Nordstrom 3 d foot scanning solutions, SAP Digital Board Room, let you with big data better shopping...

"Business" is the essence of barter, however, with the development of The Times, the progress of science and technology, to buy back more experience to join. We always say that the Internet of things, big data, so how do they help us to improve and strengthen this kind of experience?

Big data analysis is one of the hot topic in recent 10 years the largest. It can really bring retailers value is data driven decisions. The current retailers have a lot of technology to collect, analyze and use a variety of data, in order to know the market, improve customer satisfaction, and profitability. The following are some of my favorite innovative solutions for retailers.

Advertising marketing optimization

Predictive analysis is a powerful tool that can help retailers to realize "the right goods, the right message, the right person, right time," the four heavy dream. Using Cloudera and predictive analysis of Intel technology solutions from the past and the present sales and customer data excavation, in order to predict the most likely to buy customers. Finally through understanding the buying habits of customers in the past and predict the future spending patterns and improves the precision demand planning, optimization of the marketing activities, and made a more strategic decisions.

Intel retail sensor platform

Accurate inventory sounds? By Intel retail sensor platform, retailers can achieve this goal, and more. The platform allow retailers to near real time collect real-time stock information, through the RFID technology to track goods - so that the sales personnel can understand inventory levels have misplaced, the flow of goods, customers and local requirements. When the inventory amount of the subclass (such as size and color) in low, sales consultant will receive replenishment. System can report the store which is touching, try on and eventually sold goods, to understand how to move inventory is - this is a part of customer shopping trip.

Nordstrom foot 3 d scanning solutions

Nordstrom retail clothing chain store in the United States are using 3 d scanning technology, leading to its 114 years fitting process is improved. Using Volumental 3 d scanning technology solutions and Intel feeling cameras, a few seconds to scan the foot type of good customer produce accurate measurement results, for the customer to make a precise and recommendation of data driven, to ensure that every customer can buy the right shoes, and go back satisfied. Size information through customer data storage, so that the customers to the shop to buy shoes in the future, and get across channels shopping experience. In addition, the aggregation of data can also be used to promote product development decisions in the future.

Future COOP supermarket

COOP is Italy's largest supermarket chain. Cooperate with accenture and Avanade, Intel and Microsoft, they show the similar to the new supermarket of local open-air market, at the same time, using advanced digital solutions to share information, help navigation and improve employee communication. Interactive display table and smart shelves can provide about the origin, the allergy source, such as nutrition data information.

People to collect and analyze information, in order to control inventory, understand sales trends and customer behavior, to improve operations and reduce costs. The solution is a blend of the professional knowledge in the form of innovation, special services and cloud platform, prove that data analysis is able to change the customer and the enterprise two aspects of retail experience.

SAP Digital Board Room

SAP Digital Board Room is an analysis of the dashboard, can simplify the real-time performance in the field of various business report for each department, each position, and use a variety of equipment makers provide unified view of the company's key business indicators. AP Digital Board Room completely transparent, and report with a standard 360 - degree view (including financial, operational, marketing and sales). Real-time data driven insight (exploring its powerful analysis function has been deep into the very fine level, and to support AD hoc questions), and one can interact through the touch screen to experience nature of intuitive user interface.

Big Cloud Analytics: used for interactive retail store customer service solutions

By Intel and Big Cloud Analytics, joint development of the retail customer service solution for retailers to know customers into its stores, more effectively interact with them and through the near real-time accuracy to predict its future behavior. The technology not only identified when customers into the store, can also further insight into what they are most likely interested goods. Analysis function is helpful to determine the appropriate level of discount, and predict the customer most likely to be interested in reasonable classification of goods or goods. These scores can be sent to the sales consultant, sales consultant then can provide more personalized shopping experience; Or by email, text message or mobile advertising or other communication channels to send, so as to increase the number of shopping and gain more profitable customers.

Retail industry data driven decisions

Retail industry leadership has passed the investment analysis and the query problem of strategy analyst and embrace data driven decisions. Through the analysis for intelligence (such as marketing, operations and customer intelligence) and gain a competitive advantage. According to the real-time analysis capabilities can help retailers to stock the most popular goods, know when to promotion, and the customers with the most relevant product match.

Then, a data driven decision-making culture is what kind of? Ideally, everyone in the company after the training, know how to use data, and is equipped with the right tools to inform their own task. The same applies to goods category manager, they are responsible for the procurement staff optimizing shelves. If this kind of practice, within the scope of the restrictions in the high-end analysis will hinder you compete with major online retailers, and ability to survive in the era of digital subversion.

Analysis as an expert team must strive to improve their skills, and USES the dashboard and staff warning measures automation tools. These goals are, after all, is not can be done in a day, on the contrary, it is a long-term process of a series of focus, including assessment, culture, and the application of using the model. (this article from Intel's official blog, the original title: Retailers Tap Into Data Analytics for backpacks Customer Experiences)