Sponsored by the national development and reform commission (NDRC), guizhou government China big data industry summit and the development of Chinese e-commerce innovation summit kicks off 25 in guiyang. As the first national big data summit, the meeting attracts many Chinese and foreign well-known enterprises to participate in, each guest in this plan for big data industry development. During the conference, xinhua net of qualcomm state o global President Derek has carried on the interview.

Implement the development strategy of big data in guizhou province since 2013, qualcomm always maintain close communication with guizhou. In January 2016, the government in guizhou and qualcomm jointly announced in Beijing signed a strategic cooperation agreement, aims to integrate the advantage resources, speed up the comprehensive experimental zone of big data in guizhou, and at the same time is committed to build the international first-class server chip companies, based on guizhou radiation throughout the country, to promote Chinese server processor technology and the development of IC industry. Qualcomm, as it were, in the big development strategy of data of guizhou has played a major role.

Our interview since abandoning o frequent visit to China in recent years, this is the first visit to China in heard reporters questions, after walking forehead isle, "too much, do you mean in total? At least 30 times" answer the isle, oneself also smiled. From large data to the artificial intelligence, from the chip to the data center, from the Internet + Internet of things, in an hour, o show patience answered the reporter's question, there are big data in guizhou this strategic planning, also have a personal thinking about technology outlook isle. From this interview, we learned that qualcomm development strategy in China, also know to the industry's leading technology companies for the future of science and technology to think...

Qualcomm and guizhou cooperation is on the advance

Reporter: in general, you have what kind of observation and on the number of expo?

Derek show: the number of fair left a very deep impression on me. Few expo heavyweight guests gathered, the conference host work organized, several fair booth there are many high quality science and technology demonstration. General assembly for government officials and entrepreneurs provides a good platform for the communication, we talk about big data, data center and opportunity in the field of "Internet +".

Reporter: in January 2016, qualcomm and guizhou government signed a strategic cooperation agreement, was formally established joint venture "in guizhou, China core semiconductor technology co., LTD.". In the past four months, what progress has been made in cooperation between the two sides are? The next step of cooperation to promote roadmap and what is the timetable?

Derek entries: our joint venture going very well. Over the past year, our work is very efficient. From 1 January 2016, guizhou hua core semiconductor technology co., LTD. Since its establishment, we advance a lot of work. For example, we set up a joint venture company management team, at the same time give the joint venture company to support a large number of technical resources, we have completed the technical delivery work. In the next year, we will continue to provide design and technical support, help guizhou hua xin tong semiconductor technology co., LTD., use of qualcomm technology, the development of suitable for China market localization server chips.

Reporter: qualcomm (China) holding co., LTD., in a few opening during the expo. Why set up an investment company like this? The company will invest in what field?

Derek entries: set up qualcomm (China) holding co., LTD conform to qualcomm's overall business planning in China, further illustrates the qualcomm supports China's efforts to innovation-driven development strategy, and continued to perform the promise of long-term investment in China. Qualcomm (China) holding co., LTD. China mobile will be widely investment (weibo) Internet, Internet of things industry and big data. Investments will not only confined to the cooperation with qualcomm project in guizhou. Earlier, qualcomm announced a $150 million China venture capital fund, aimed at every stage of the Chinese start-ups, promote the further development of mobile technology. Over the years, we also and SMIC (SMIC) maintained close relations of cooperation. Qualcomm (China) holding co., LTD as a future qualcomm investment vehicle in China will continue to continue and expand qualcomm's investment in China.

Qualcomm technology advantage will help China's industrial upgrading

Reporter: the development of integrated circuit industry is the strategic direction in the country. What are the advantages of high in this field? How to promote the transformation and upgrading of China's integrated circuit industry?

Derek entries: over the years, qualcomm has been committed to promote China mobile ecological mature and the development of China's integrated circuit industry. Through cooperation, support smic manufacturing processor based on the technology of qualcomm, 28 nm process technology of the development of advanced wafer technology, improving the capacity of China's semiconductor manufacturing. In addition, we also cooperate with smic, help China to build FinFET technology promotion. Qualcomm also pays attention to ecological system construction, the positive impetus to the development of design, packaging and other related industrial chain link, improve the overall end-to-end semiconductor manufacturing capacity.

In addition, we in guizhou China core semiconductor technology co., LTD., the idea was that at the time of the early, we will provide technical resources to support joint venture, to be able to put into operation as soon as possible. Our ultimate goal is a joint venture is able to provide the data center of China market server chip solution, can achieve self-sufficiency. It can be said to be the qualcomm IC industry to provide a support for China.

Reporter: we know that qualcomm has been a traditional advantages in the field of server chips. This advantage to the development of big data will have the effect of how, what kind of impact?

Derek entries: can put the big data and "Internet +" two aspects together.

First of all, now the data center of data processing is very large, it also means that the data center is increasing demand for computing power. A data center need to cost efficiency low power consumption, high efficiency can be a solution.

It is also very important, qualcomm past experience in the field of mobile can also be applied to data center areas: first of all, we know that the SoC (system-on-a-chip) system itself is very complex, it needs the different technology integration on a chip, this kind of technical complexity makes a lot of companies, and this is one of the high strength; Second, in the past ten years, qualcomm has been to provide the best customized processors for mobile field; Third, data center needs a low-power, high-performance solution, it is also a qualcomm do well; Finally, qualcomm did a lot of integration in the field of mobile, so in the whole process technology, we have been leading. For server chips, in competition, must need low power consumption and high efficiency. Many vendors also made some solutions based on ARM architecture, but because of lack of scale effect has not been able to succeed.

The Internet of things is still in primary stage VR equipment will need to be improved

Reporter: the next question is about the Internet of things. We know that there is a saying, before the emergence of the iPhone changed the face of the whole mobile phone industry. In the field of Internet of things, what do you think will appear on the iPhone such a revolutionary product, change the Internet age?

Derek, however: in fact we are still in the primary stage of the development of the Internet of things. As for will not be a similar to the iPhone, subversion type products, prejudgment is premature. We do see support this subvert our product technology has begun to emerge, such as virtual reality, artificial intelligence. I see a trend is to put more and more sensors integrated into wearable devices, better to improve the user experience of these devices, thereby increasing the market demand for the equipment, it may be a trend in the development of the Internet of things industry.

For example, now there are many head-mounted VR devices. On the whole design, we think you have to do a lot of improvement to reach maturity, VR can harvest as in the past five years the smartphone's success. First of all, these devices must have more processing power, so that people will have a better visual effect, and the sharpness of the display itself also need further improvement. Between the sensor fusion is also very important. For example, the human eye to see the images must be able to follow people head movement and movement at the same time. There are a lot of development space.

Qualcomm has industry-leading graphics processor technology, in this area has a very good combination, the current related technology can support 4 k high-definition video. Meanwhile, qualcomm solution is also very low power consumption.

In addition, the frontier technologies such as artificial intelligence, machine learning, will be lit iot application. Therefore, the evolution of the whole Internet industry not only occurred in the equipment side, at the same time also occurred in the cloud.

Entrepreneurs must have the courage to take risks to solve the industry's most pressing problem

Reporter: we know that China is now strongly advocated "public entrepreneurship, peoples innovation", countless entrepreneurs to start his own company, we know that qualcomm is also developed from such a small business, can you give Chinese start-ups to share the experience of qualcomm? These small enterprises face the competition from big business, should be how to survive and develop?

Derek: isle I think the Chinese government encourages "public entrepreneurship, peoples innovation" the idea is very correct. We must encourage everyone to carry on the independent innovation. The history of qualcomm, actually is a very classic history. Qualcomm in those early days, the whole communication industry is already selected his technical route, almost the entire industry is in the following. But, in San Diego, California, qualcomm such a small business, has developed a mainstream technology is obviously better than the route of technology, and achieved success.

The United States has a very perfect regulatory and legal system, to protect small businesses like the qualcomm. Can we have a right to protect our own innovation, and carries on the business negotiation and big business, I think this is very critical. From a policy perspective, to make innovation of the enterprise can get return, paid off these enterprises to succeed in the business, to attract investment.

We think to create a good atmosphere, let people have the courage to bear the risk of innovation. Because of entrepreneurship and innovation, of ten nine will fail. Once innovators have a good innovation idea, he should be allowed to be return.

We think that to build such a environment, have the courage to take risks is necessarily to protect intellectual property rights, which is the key. Only in this way can really attract investment. When it comes to my Suggestions to Chinese entrepreneur, in fact, it's easier said than done, is difficult to carry out. From qualcomm's own experience, I think, be sure to pick the most difficult the industry or the entire market, the largest challenging problem to find a solution. Only in this way, for the company itself, for the whole industry, to bring great value.

Finally, must constantly attempt and innovation in business models. I see there are many Chinese companies are doing this effort. Qualcomm, founded in the beginning, the entire industry is normally, if a company is the investment made a proprietary technology, is the technology itself as a company's competitive advantage, will not and other enterprises to share. However, qualcomm chose a different path, the independent research and development innovation technology, and industry companies share, benefit more people, by means of authorization to do big market, to promote the development of the market. It is because the conformism, high generalists to today's achievements.

Reporter: about innovation, the environment is different, how do you think about the innovation of the soil of China and the United States?

Derek entries: actually, my first time to China or in ten years ago. In this decade, the Chinese really very big changes have taken place in the whole environment, it is a benign evolution process. Especially in after I heard the China promulgated "much starker choices-and graver consequences-in planning, more feel exciting. "Much starker choices-and graver consequences-in planning emphasizes the knowledge economy, emphasis on science and technology to promote industry and economic development. So, China as long as according to the route or strategic development bottom go to, is bound to become a country in the aspect of innovation on a par with the United States, but the whole environment to develop and build certainly need time to complete.