On June 12, leishi lighting in zhuhai Ocean Park long lung release electricity product, household lighting, this is LeiShiFa force "commercial, household" double and strategic fall to the ground. Leishi lighting Wang Donglei chairman, said the next five years LED lighting industry is still in the range of high-speed growth.
Last year, growth slowdown in the LED lighting industry, the domestic LED the listed company performance differentiation. Some argue that the LED lighting industry has passed its peak, even has been changed to "traditional industry". , has been through the LED upstream and downstream, of bdo at the same time, the chairman of Wang Donglei do not totally agree.
Wang Donglei thinks, LED lighting market is still in the high speed increase, the growth rate of China's market now is around 20%, about the growth of the global market is also in the double digits. In the case of a global market penetration rate is from 20% to 25%.
Since last year, leishi also increased the household lighting business layout. "Leishi household business has a huge space to grow up and home business, business according to business to two-wheel driven, keeping abreast", Wang Donglei said.
The leishi lighting is put forward in the ramming commercial lighting business at the same time, vigorously promote household lighting business strategy, to achieve "business + household" twin-engine growth model. The electricity product launch is leishi lighting in household power.
In addition to expand home lighting, leishi positive transformation to the Internet, especially in sales and marketing, has specially set up electricity company, the electricity business growth rate than the industry average. Leishi lighting will continue to increase investment in Internet marketing and cross-border marketing efforts.
12 conference, leishi to chime-long sea kingdom, the Chinese diving team with Tmall cross-border marketing activities, is targeting a new generation of Internet, at the same time promoting younger leishi brand. Leishi sponsored FINA has three consecutive years "FINA diving world series", this year will also Brazil Olympic gold for the Chinese diving team in 2016.
Internationalization is leishi for the future development of another thread. As the national strategy of "all the area" the launch of leishi worldwide brand localization strategy is in rapid advance, not only in Brazil, the Middle East, Australia, southeast Asia key layout branch, now has more than 40 countries and regions in the world set up management institution.
As the brother of leishi company, in the LED chip bdo embellish, this year to fund an acquisition of foreign enterprises and national industry lighting assets, was submitted in January 2016, non-binding offer letter, the current negotiations work is still in progress. It is understood that bdo, may be involved in international lighting giant osram bid.
In 2015, leishi lighting income 3.85 billion yuan, up 10.8%; Including LED lighting product revenue was 2.22 billion yuan, up 81%; Full-year net profit of 55.76 million yuan, profitability. Since 2014, when the storm after internal disputes occur, leishi lighting gradually restored, 2015 dealers, a total of 3529 stores last year, and complete the 24 O2O (online and offline integration) experience store construction, will put the model into the store.
This year, leishi lighting with bdo, how to further expand the synergies; After holding leishi lighting, bdo, whether to the next city on overseas acquisitions, these problems Wang Donglei during the 12th conference did not make a positive response.
