Smart hardware is the smart phone after a new concept of science and technology, through the combination of hardware and software to modify the traditional equipment, so as to have more intelligent function. Smart hardware update will bring a lot of industry, such as wearable devices changed the way people movement, communication; Virtual reality will revolutionize the people to show the functional requirements, and so on.

A, intelligent hardware industry chain layout

1, the product category and scope of research

Jingdong intelligent joint iresearch, recently released a series research intelligent hardware industry in China, according to the intelligent hardware products, the applicable scope of the intelligent hardware can be divided into intelligent household, wearable devices, intelligent transportation, such as health care and other five types.

Intelligent hardware has three basic parts: hardware based) (mechanical, electronic, intelligent (sensor, microprocessor), connecting ability (based on port, protocol, the realization of data interaction, the extension of hardware function). - Michael? potter

In the future, the data will be more in everyone's transmission between smart devices, not return to towers, the switch inside the "cloud". By 2020, more than two-thirds of the information transmission distance of not more than 1 km. - Kevin? kelly

There are a lot of enterprises to turn their product into intelligent products, this is just one small step for a way, they should put their products from smart products transition to smart can even products, this is a very big step to move forward. -- PTC global President and CEOJamesE. Heppelmann

2, the structure of the intelligent hardware industry chain

According to the intelligent hardware from idea generation to product sales in major link of intelligent hardware were summarized, the industrial chain structure.

Intelligent hardware industry chain integration platform by pushing forward, back to the intelligent hardware industry chain extension, to extend, integration concept extraction, financial support, research and development design, hardware production, content and services supply, promotion, sales service link, form a complete production, supply and sale of intelligent hardware industrial chain.

And individual service in intelligent hardware industry chain link has developed or may form a complete vertical industry, gradually rich, perfect the intelligent hardware industry chain, pushing its iteration and update.

In the future, third party service will also be integrated into the intelligent hardware industry chain to provide fresh, electricity, health management, learning, education and other intelligent hardware value-added services.

3, intelligent hardware industry profit model and trend analysis

Smart hardware industry profit model is more diverse, the future development prospects are good model for content, profitable advertising value-added services and a variety of mode superposition.

With the intelligent hardware industry chain of various fields extending outward, the profit pattern of the future will explore more likely.

Second, the intelligent hardware trend in the future

Smart hardware after 2015 years of rapid growth, the intelligent hardware market in 2016 is still keep rising trend, and the market size of 2015 yuan in 42.4 billion will exceed 50 billion yuan in 2016. Report from three aspects: industry, products, services, summarizes the intelligent hardware eight big trend in the future.

The size of the market rise, giant companies continue to be ecological

From the industry level, intelligent hardware the size of the market is still in the high speed growth. In 2015, the popular intelligent hardware category sales have never, in 2016, also in smart home, wearable equipment leads to continue the growth; At the same time, the giants will continue to expand ecology. Jingdong intelligence, for example, investment in integrating with the JD +, hatch, the design, supply chain, marketing, connectivity, technical aspects of the six core competencies, introduced including JD + open incubators, JD JD + + design, sourcing, JD series of JD + + first, products, and help entrepreneurs to complete hardware products from creative, research and development, production to marketing and so on each link of the ground, has built a complete intelligent filling. Benefit platform mature, small and medium-sized enterprises will have more energy to focus on the product itself.

Optimization of connectivity, interaction is central to the development

From the product level, optimization, interconnection and interaction will become the key point of the development of the intelligent hardware products in 2016, and intelligent household will continue to be a hotspot in the area of development. Report that the stickiness of intelligent products and its practicability, simple and can satisfy the consumers demand more diversified interaction. To the jingdong micro network example scenario mode lets users through a simple touch or voice operation can trigger action, intelligent home appliances series of preset quickly conveniently enjoy complete intelligent life. Which the interaction of voice entry is by JD + DingDong of ecological intelligent speaker to finish. Can see this kind of equipment, interconnection and interaction between optimization, is no longer a single intelligent products are able to complete, it brings the user experience is completely different.

Complementary advantages, platform more access to third party service

Smart ultimate value of the products is service for consumers, it is embodied in the service level. Integrate with other industrial advantage, access to the intelligence products, such as more third-party service experience, is the focus of the 2016 service development. Actually in cooperation with the traditional industry, represented by jingdong intelligence intelligence platform has made many attempts. Such as jingdong intelligence cooperation with China vanke real estate at the end of 2015, set up jingdong micro intelligent household pavilion, let consumer experience the wisdom of the real life; That same year, jingdong micro couplet joint purple potato domestic outfit introduced Internet intelligent home business, consumers can not only through the jingdong purchase appliances intelligent products, better with the aid of jingdong brand and cooperation relations, obtain more favorable purchase price. This kind of cross-border cooperation, is the intelligent infrastructure level, you can imagine the emergence of intelligent village will bring different experience to the user. All this by hand in hand with traditional enterprise, intelligent hardware will rapidly from conceptualization to C end fall to the ground, make smart into people's lives.

Reports indicate that the intelligent hardware development has become an inevitable trend of the intelligent hardware market in 2015 has reached 42.4 billion yuan, the size of 2016 is expected to exceed 50 billion yuan. As the platform, ecological gradually forming, as well as the new technologies such as VR of birth and application of intelligent hardware is worth looking forward to more in the future. Followed, it will be more and more consumer habits change, as well as the advent of the era of intelligent life.

Three, six practical strategy of intelligent hardware entrepreneurs

Industry analysts believe that in addition to the wide prospect of market, intelligent hardware market is likely to become the next entry after the mobile Internet emerging industry. For entrepreneurs, how to grasp the market direction, the following practical strategy is:

First, judging correctly the development direction of industry

In intelligent hardware business enterprise development present situation, development prospect of development, including how to these need to be considered the founder of the very clearly. If the industry development direction of misjudgment, for enterprise influence is very big, many startups may directly would have failed. Even big companies are unbearable, such as nokia's symbian system. 2007 symbian system is the first major operating system is a smart phone, iPhone soon launch of the first generation (June 29, 2007), Android is a burgeoning (Android1.0 beta released on November 5, 2007). Symbian technology chosen the wrong direction. They want to continue the pursuit of power, the technology perfectly, while the iPhone iOS and Android focus is in the direction of the optimization and application development, such as the APP, it is gravely deviates from the industry, the development direction of symbian development orientation to himself has failed to keep pace with the development of The Times, ultimately not escape the demise of the ending. Original nokia also expect former partner to hold up the flag of nokia touch screen mobile phone, and finally start is late, can only get on WP this train. The failure of the nokia symbian also gave us a warning: judging correctly the development direction of industry of intelligent hardware business is very important.

The second, "the health standard"

Whether the product has a practical value for the customer one of the gold standard, the standard of health. Gen XiaoCheng as guest headquarters partnership people who always think, if a product is really added to the person's ability, to solve the real needs of mankind, or freed people from heavy work and task, let more people to return to nature and life, etc., is a useful standard to measure whether a product to the customer. Think about the future of society should be a what kind of? Then decide what should belong to their own products, in the field of what kind of.

Third, the future in the field of intelligent hardware industry division of labor will be more and more heavy

Each start-up companies must find their own core competitiveness, to determine the location in the division of the company in the industry. Like many of the company's technology research and development ability is very strong, but in product UI design, consumer marketing is relatively weak. Then the company can make a technical solutions provider, spend more time on their own core technology accumulation, and then provides application interfaces and standards, find industry enterprises, for the consumer applications together to foster city often abroad in the past to do well in this direction, many companies are like that. Like a little old, Intel, Microsoft, etc., also like companies such as the ARM now. And we believe that the future more and more Chinese companies, in the technical direction must also have more accumulation, developed into a technology provider.

Fourth, the technology company's business development

Business development is very important, especially for 2 b started with technology companies, business development is very important.

First, in the beginning of entrepreneurship, technology companies still need to have a special person in charge of business development, as far as possible partner level is responsible for.

Then, in the process of opening business, marketing, PR or very be necessary. Through market potential partners might be PR will concern to the company's technology. Main business media, industry media, entrepreneurship competition etc. Still have to go to. Do PR, there is a more common practice, in baidu or Google search engine to search their company name/product name, pay attention to the content of the first show, and then search on the underlying industry giants, look at them first, find the gap between themselves and others, and then to work on. Face++, for example, when the media reports "kuang depending on science and technology or 2012 grandma dark horse contest champion: the world's first face recognition technology face++", not only awareness had, face++ has a lot of exposure and flow at the same time, it also provides for the enterprise credit endorsement.

Finally, business development, we must remember the "snake", now it's been looking for the salesman s drink for dinner. Directly and have the decision, the head of the communication, from the effect and efficiency of negotiations, is optimal.

Fifth, intelligent hardware company's supply chain management experience

Intelligent hardware company in the supply chain cost control is the most critical, companies in the first stage is not recommended by selecting the cheapest way to control costs, such as raw materials, will affect the quality of the products. Cost savings can start on the choice of suppliers, Jane less rework caused by waste. In addition, for consumer products, the product of the first version of the first generation products try to choose good raw materials, ensure the quality and reputation. In subsequent versions of the product, can choose a bit cheaper raw material (quality, of course, also want to pass), you can save some of the cost. Have a suggestion: Beijing hardware startups in the south of workshop production management, in general, or need to have a partner who, after all, experience in smart product quality is very important. Products after sale, the problem can't release the new repair through online.

Sixth, hardware company's technology and patent protection

The core technology is protected through patents, patent protection is limited to only a few relatively simple, easy to learn technology, etc. Because in the process of patent application is in itself need to provide specific technical details of the patent applicants. Important technical barriers, is the enterprise in a long-term solution to industry a real problem and the accumulation of technical barriers. Baidu's search technology, for example, the core algorithm may be relatively, the new company or subversive may make for better solution. But that is the standard laboratory, in dealing with the actual application, there are still many details need to be solved, this is not better than, in the short term. In addition, startup also need to pay attention to good internal control, to avoid all the core technology, code and documentation are too centralized. Different people need to have different permissions.

"Yi lian port", which is based on Internet of things of China electronics technology group open architecture platform for the Internet service, docking intelligent equipment and intelligent service enterprise, and according to the demand of the real estate industry, grasp the developers and users of the application of intelligent household, intelligent community, community building common wisdom and intelligence lives in integrated solutions.