Jinghua times dispatch (reporter Hao Shaoying) financial announcement yesterday, baidu will be expected in the second quarter of 2016 the total revenue from the previous forecast of $3.12 billion to $3.19 billion to $2.81 billion to $2.82 billion.
To cut, baidu has said, with baidu from may start overall business is closely related to the promotion service; Baidu in the rectification, adjust and optimize the paid search rules, and has set up a sorting mechanism is given priority to with customer credibility, get offline does not conform to the requirement for qualification, 2518, 126 million medical information, medical institutions and fully realize the search page business promotion information accounted for less than 30%. But baidu also said that as the company through adjusting mode of operation to adapt to the new regulation, the company is expected to be with "high quality" medical customers returning business.
Baidu chairman and chief executive robin li thinks, baidu measures will further enhance Internet online degree of ecological health, safety and reliable. At the same time, these measures will also bring baidu long-term returns and returns.
Baidu in the first quarter revenue grew by thirty percent, search advertising is still the most important source of income.
The analysis of the personage inside course of study, the online marketing market booming, baidu will continue to benefit, especially the number of smartphone users in lower-tier cities expand continuously, for baidu mobile monetization opening up new growth space.