In early may, Intel will cancel for mobile devices, code-named SoFIA and Broxton Atom (Atom) for the development of the processor. For three consecutive years spends a mobile chip market but have not obvious progress, Intel finally chose to give up. Combined with previous chips such as Texas instruments, broadcom, perfect science and technology, the old factory from mobile processor market, players in this field is less and less, but the competition does not seem to be reduced because the players and become eased.

In today's mobile processor on the market, qualcomm is the market leader, owned by each generation's flagship processor has become the standard of the flagship android, Xiao dragon processor performance style of the brand image and thorough popular feeling. And early mediatek getting rich off the shanzhai is in power for its own processor sets up the brand image, but the road was too difficult.

Early due to backward processor performance, has been carrying on its low-end machine of all brands, the brand image of cheap and low energy had made an impression on the consumers. But fortunately mediatek also aware of the problem, has released the processor name "activity, after decided to name Helio also non-stop to meizu, OPPO, ViVO brands such as the flagship of the machine. Although at that time, the performance of the processor still lost to rivals, but is basically can satisfy the use of mobile phone most of the scene, at the same time, the power control of good by the vast number of consumers.

Helio X30 could help counter attack of mediatek to complete the dream?

But the good times will soon be gone, with red rice Helio processor series mobile phone, the lower price will play back to low-end mediatek again. Then mediatek in opponent has published 16 nm sea, 950, 14 nm Xiao dragon after 820, took out the competing goods just use 20 nm process Helio X20, not only release time behind the performance of similar haisi 950 rectified, on the performance is not comparable to Xiao dragon 820. Birth doomed and high-end, it's not the latest machine Letv 2 one thousand yuan, 360 n4 interchange with the processor. The Helio X20 continue to fight in the low-end market is also helpless, but things always have to change planes. The author thinks that, mediatek impact in the second half of the year have the opportunity to high-end, complete the long road of the counter attack.

First of all, there is no denying the fact that even in the latter half of mediatek Helio X30 in performance is basically impossible to leading rivals, haisi, qualcomm and samsung, after all, are the synchronized development and performance has always been stronger than MTK. Mediatek opportunities have been, the creator of the opportunity is now saturated smartphone market. In today's market competition, the smartphone consumer focus, from simple mobile phones performance towards the brand and the overall sense, take a look at this year's mobile phone manufacturer booth press fingerprint identification, curved screen, 2.5 D screen, screen, 2 k ceramic back cover, such as 7000 series aluminum alloy backplane can support. This is why in today's market oppo, vivo, huawei and other brand mobile phone more than millet five before hitting the market, even if their phone no millet in performance is strong, selling isn't cheap. And attention shift is good chance of mediatek their strength, good in performance and can maintain at a low price reduce costs will no doubt help mobile phone manufacturers, mobile phone manufacturer just can have more space in the fierce price war and benefits.

Second, Helio X30 using 10 nm on the technological process will be a huge advantage, 10 nm process, first of all, no matter how much than 14 nm or 16 nm province electricity, it represents is advanced, and the label are needed to set up the high-end brand image.

And without a bigger breakthrough in battery technology, Helio X30 integrated power-saving framework architecture A35, architecture (A53 and 10 nm process framework Artemis collocation, high performance and save electricity for many years its power consumption performance management advantages must be well. And this advantage in performance excess demand in the market will enhance Helio brand recognition in the consumers' mind.

Moreover, in terms of network system, while mediatek is always behind qualcomm with huawei, but domestic network deployment and did not keep up with the pace of the terminal manufacturers. Even in the absence of qualcomm, huawei as strong support to the Cat 13 or higher grade, is enough to cope with domestic network, at the same time if you want to know the carrier aggregation network brought by the upgrading experience is far from 3 g to 4 g change so big. And whole netcom's blessing, also be fully covered the operators of the consumer.

Finally, mediatek on hardware support is finally caught up with the pace of the bad. UFS2.0, for example, the standard flash (more rumours support to UFS2.1) compared with this year's Helio X20, the addition of the support can be at ease let vendors no CARES, don't worry about the processor. And memory Helio X30 will fully support to LDDR4, another some also calculate a.

Market always change, qualcomm in mobile processor market, but also realize the smartphone growth, its chip to more platforms. For mediatek, its mobile processors in the mobile phone market is a lot of room to grow, seize the development opportunity brought by the market saturation, the transfer of consumer concerns, their own advantages to enlarge, must have its high-end road can still be.

However, chance is in front of the person you each want to strive for, mainland processor vendors spreadtrum also has the chance of overtaking. Exit the Intel mobile processors market mediatek's share price fell 8%, investors are always the most sensitive. With jp Morgan analysts said the key in spreadtrum shares, Intel to qualcomm mediatek's long-term impact is relations with spreadtrum changes, if Intel will baseband technology to spreadtrum, spreadtrum is mediatek significant competitors. Spreadtrum in 4 g now the market is still in the phase of testing the waters, SC9860 production is also in the second half of the year. Spreadtrum with mediatek nodes in this time, will have had a profound influence on the development of both sides. Mediatek last year although low but still achieved 4 g mobile phone market share, high-end by qualcomm, huawei, whereas in the low-end market price war with spreadtrum margin makes itself a drop down again, also continuous fall in share prices. If in the field of 4 g is spreadtrum catch up, will fall into the predicament of the larger.