Outside the traditional display areas, domestic panel giant jingdong shows its strength in the field of display new founder. Boe, in addition to the start of the world's most thin 8 k high-definition screens, also released a flexible displays, AR/VR display screen, and other products. In traditional LCD business have come under pressure because of falling prices, flexible display may be a new direction of the drive panel corporate earnings growth.

Show a week in the United States, Beijing Oriental released the world's most thin 65 inches 8 k high-definition screens. I understand, this is known as the world's most thin 65 inches 8 k high-definition screens with corning 3rd generation iris guide plate glass, adopts full joint backlight technology, the thinnest place of only 3.8 mm. This is also the boe in 2014 and 2015 with 8 k, 10 k consecutive gains SID Show weeks "Best in Show" award, ultra-high resolution to launch another large size display products.

Giant domestic panel layout boe flexible OLED display field

Last layout according to new areas

In addition, Beijing Oriental surface also released version of the 82 - inch 10 k display new products. This is also the world's highest resolution surface display products. And in the field of traditional show, also in the AR/VR display boe, flexible OLED and other fields have power.

AR/VR is a important branch in the field of future display, application range of product can be widely extended to the game, education, industry, aviation, medical, entertainment and other fields. According to reporter understanding, Beijing Oriental AR display screen has been carrying the world's top companies in the field of augmented reality Meta products. In addition, the exhibition's first AR/VR display screen with high pixel density as high as 1600 ppi, apple iPhone6 Plus four times. And in the field of flexible OLED, Beijing Oriental shows two 4.35 -inch flexible OLED products, flexible arm ring and folding screen. According to reporter understanding, small and medium size flexible OLED broad application in the field of intelligent apparel. This is also one of the important development direction in the field of OLED boe.

Jingdong Fang Fu President Ms. Cheung said the display technology rapid development and broad application prospect. Always adhere to the boe to forward-looking technology and independent innovation to lead the global layout shows the progress and development of industry. In the future, will continue to actively promote boe technology research and development and display application innovation, and on the world's leading advantage of improved display devices products, accelerate the intelligence system and health service development, provide consumers with more high quality and innovative products and services.

The possibility of flexible displays

In the field of traditional panel, expanding the boe is winning more and more market share. , according to the boe, the information provided in the first quarter of 2016, its smartphone panels and tablet, for keeping the world's first. Display panel in shipments of rate of 20%, by the fourth to the world's second. In respect of TV panels, its market share of 18%, ranked second in the world.

But in traditional LCD panel last price pressures, represented by flexible OLED display new area may be important force promoting the growth of the east. Apple of flexible OLED area, has inspired many enthusiasm in the field of flexible OLED panel makers layout. According to foreign media reports, apple in 2017 a new generation of mobile phones will all adopt the AMOLED screen.

The news that South Korea's samsung panel enterprises will enjoy apple AMOLED screen all orders. Reported that samsung has signed the contract of 100 million screens. And another south Korean panel makers LGD also early in the field of OLED layout.

According to reporter understanding, in terms of small and medium size, LGD has E2 the flexible OLED line 4.5 generation. In addition, in July 2015, it also invest 1.5 million won in the turtle E5 tail set flexible OLED panel production line. It has invested $400 million this year to expand the capacity of flexible OLED screen. Korean media had previously reported that LGD will supply surface OLED screen for millet, huawei is also its intention to customers. And local firms have boe in the field of flexible OLED display layout.

In 2015, Beijing Oriental with a total investment of 46.5 billion yuan price, investment in chengdu built generation of LTPS/AMOLED production line 6 - this is one of the largest in the history of boe single investment, is also the domestic first generation 6 AM - OLED foldable flexible panel production line. And as early as in 2011, Beijing Oriental already in ordos of building China's first article, the second generation of LTPS 5.5 / AMOLED production line in the world.

The personage inside course of study has told reporters that Beijing Oriental six generations of chengdu line will mainly take the same cell phone manufacturers such as huawei, lenovo in chengdu. With the increasingly fierce competition, represented by flexible OLED display new areas for Beijing Oriental much chance?