Beijing time on June 7th afternoon message, according to bloomberg, according to people familiar with the samsung consider launch two smart phones equipped with flexible screen, one can be like make-up box can be folded in half.

, according to people familiar with the device will use the OLED screen, will be launched in 2017 at the earliest. This will help to samsung in the competition with the new apple iPhone lead. Another device as a cell phone use can provide 5 inch screen, but after a size eight inches, similar to the tablet.

As the world's biggest mobile OLED panel supplier, samsung with Edge series qu bing mobile phone opens up a new mode of the screen. Use of advanced screen technology may help the company from apple hand rob back customers, and boost the already shrinking profit for two years.

"If samsung successfully developed suitable for flexible screen user interface, this will be a revolutionary product." Seoul-based IBK securities analyst Lee already Woo said, "next year will verify this possibility, their biggest obstacle is the transparent plastic production can be bent, but now seems to have resolved the problem."

Samsung shares rose 1.7% this afternoon, to 1.4 million won. The stock has risen 11% this year.

, according to people familiar with the Project development, code-named Project Valley, samsung is expected to be the earliest in February's mobile world congress (MWC) to launch a device or two. It is reported that apple will be released in late 2017 the new iPhone used in OLED screen.

People familiar with the matter said, samsung likely will be the next generation of Note phone named Galaxy Note 7, skip Note 6, conform to the naming of Galaxy S series mobile phone. People familiar with the matter said that the company is not ready to flexible screen mobile phone into the Galaxy S series.

Samsung declined to comment.

On their own high-end equipment using OLED screen, samsung also wants to use the technology to win more orders. This screen is thinner, the color is brighter, less power consumption.

Although samsung demonstrated can bend a concept phone video before, but has never been officially launched the commercial product. Chongqing ink and science and technology have been shown with black-and-white flexible screen mobile phone.

Due to market growth is slowing, samsung vice chairman lee jae-yong is accelerating to promote the company break the restriction of the mobile phone market. People familiar with the matter, samsung has OLED supplier negotiations with apple. In the two sides broke out in 2011 before the patent war, samsung has been one of the largest supplier of chips and displays apple.