In an interview in nearly three hours of time, he constantly adjust sitting position, as if to find the most comfortable state. Talk about with the chang-jiang wu reluctant to dig into the past, he drew several matches from the tea table, small cuttings lost after being broken into the ashtray, he does not smoke.
He is the chairman Wang Donglei leishi lighting, in fact, the look on his face looked relaxed than a year ago. Took off his shoes, cross-legged sitting in a hotel suite on the sofa, in addition to the match, occasionally also sip tieguanyin.
Wang Donglei is recovering.
Last saw him in the end of 2015, at an event on the BBS, unsmiling, exhausted. Familiar with he knows that, in 2014, the founder and leishi lighting chang-jiang wu commercial war cost him a lot of energy.
This is a dramatic, even get blood on the reality of commercial war stories. It is written into the business school MBA teaching material, the business is filled with lies, interests, and torture of human nature. The parties, the founder of chang-jiang wu eventually jailed, have been busy repairing Wang Donglei "scar" - both their own, more about leishi lighting.
On May 13, Wang Donglei in bengbu accepted an interview with a hotel. Bengbu is his hometown, this is his first time in years to return to the home.
"Left after college, it was not until later do business, the leadership of the communist party's investment promotion and capital introduction to invite me, for many years among never come back." Wang Donglei carry handless small, reminiscing about spirit alike.
Executive said, with his years of company Wang Donglei is a workaholic, like a machine, "didn't see what's his hobby, alcohol, tobacco, do not touch, do not participate in any entertainment, three point one line every day."
A around a public company control of the war made him famous. He himself said, it is to understand the inner torment.
"Go to Wu Hua"
If time back a few months, Wang Donglei certainly not sitting in front of our energy, open up a discussion about business and human nature. That time, he is busy rescue leishi lighting, in his own words, this is about the survival of the company.
Chang-jiang wu at the end of 2014, after being detained by criminal of Wang Donglei feud with his rest, but his fight with the "old leishi" has only just begun.
As the founder of leishi lighting, chang-jiang wu's personal style has profound influence on leishi lighting. Chongqing a familiar chang-jiang wu people in the business of "China entrepreneur" reporter, said chang-jiang wu grassroots, river's lake friendship, but work disorganised, "a typical PaoGe temperament".
Leishi lighting and wu himself, is popular with the populist internal culture, Jiang Huqi dense.
After business war to an end, Wang Donglei grenades and lighting soon found, for the reconstruction of the company will be a long and a system engineering. In his view, this is a second startup.
"As a business, it is missing too much. Can you imagine like leishi lighting so big a manufacturing enterprise, the system was not a complete plan? Personally, I think need 24 to 36 months, can turn the company into a modern sense of the normal company." Wang Donglei said.
Change the first gun, Wang Donglei pointed to the people, this is his most painful place. Wang Donglei know that person is the world's most complex emotional carrier, "to do not change, because you changed a person, then there will be ten people came to ask you the next will be replaced is his."
Even so, Wang Donglei still has carried on the big changes to senior management. He founded from enterprise, bdo, seconded hand, then from midea, haier, and other enterprises to the talent, the first step of "go to the chang-jiang wu", he chose the strength of the top-down way. Wang Donglei said, these executives have a common characteristic, they are the main force of leishi change.
The middle-level cadres of transformation is not so easy. Currently, leishi lighting a total of more than 300 middle managers, the level of management personnel, Wang Donglei has to has carried on the examination of more than 100, he said, the end result is distinguished "90%". Through his class training, testing each answer to middle managers appraised. In addition, he also heavily hired former huawei company consultants to teaching.
Wang Donglei himself often give lessons leishi lighting the original management team. He walked into the bedroom with a laptop, one by reading his culture and strategic orientation of leishi lighting, he said, he had spent two or three hours in a class, the article summarizes the twelve.
Leishi lighting for Wang Donglei is strange, he imagined two companies implement industrial linkage not only not to be, but so is troubled.
"The modern society, people's living standards continue to improve, the middle class to the pursuit of the quality of life is becoming more and more high, I hope we not only has the function of lighting design and manufacture of lamps and lanterns, also can have a value in the art, beauty." He said this, as it is intoxicated.
But according to the status quo of leishi lighting, Wang Donglei obviously difficult to achieve this goal. Wang Donglei are stunned by a example is, as a manufacturing company, leishi lighting after internal production spirit is far away from the craftsmen.
"Never work overtime, the staff after 5 PM from work, one day at 5:30 in the afternoon, I'm going to a meeting, the results showed that all the people in the office." Wang Donglei said.
From the start of 2015 Wang Donglei began to leishi lighting set up so-called "central planning system," he tried to make leishi lighting from order, production, sales of each link compact connection.
And the first step is to optimize supply chain system suppliers bidding system. Wang Donglei admitted that "the erosion to the interest of certain people." Conflict in the first three months, suppliers don't deliver on time, affected part of the production. The contradiction Wang Donglei had to open, will be bidding on the table, the preferred choice of suppliers, eliminated not eligible.
"Suppliers and thunder gentry is intimately involved in the period of the chang-jiang wu, involving the interests of the most inside, is one of the most headache thing of leishi reform." Wang Donglei said. He hopes the system selection or optimization of some suppliers, then optimize the inventory. In 2015, leishi lighting reduced inventory of more than 200 million yuan.
Bound to interest reform are difficult. Wang Donglei took six months to build the framework of a company. Wang Donglei said that by the end of 2016, sales of leishi lighting LED products will account for 80% to 90%, and in the year to June, LED products overall gross margin will be more than traditional lighting products.
But the road is still long and hard before Wang Donglei. His swarthy, stocky size on the side of the sofa leather shoes with BoChen.
"Storm"
With the chang-jiang wu break seems to be a trial to Wang Donglei, even though he always tried to downplay to describe this experience. As he said, Wang Donglei forbear, personality is not easy to compromise, "say nothing, in fact heart very afflictive."
Time back to two years ago, on August 8, 2014, this is leishi lighting and its founder chang-jiang wu clean break of the day. Telephone conference board meeting this afternoon, leishi lighting, all passed to recall chang-jiang wu, executive director and CEO of resolution.
This resolution let chang-jiang wu is very angry, he's in a conference call mood is very excited, "I'm not going to carry out the resolution! I'm not going to carry out the resolution!" Chang-jiang wu repeatedly said. More let his surprise, a first vote, the two hope to know the situation and reservations dong alone, when the vote also voted in favour.
Resolution has been reached, legally speaking, chang-jiang wu is no longer associated with the company he founded. That afternoon he points in recall resolution has just passed, and continues to the board of directors, Wang Donglei international financial centers in the chang-jiang wu is located in chongqing's 26th floor office door.
According to the chang-jiang wu later released by the media, someone kick down the door of the office at that time. Later, the scene appeared, and then some scuffled, etc, until the chongqing riot police showed up. The event was later chang-jiang wu described as "a bloodbath in the struggle for control of the company" by violent means.
For the past, Wang Donglei foreign rarely mentioned ever since. In his view, this is the "dirty" of the company, should not be published.
"Then the chang-jiang wu in leishi stake, which he is eligible to compete for control." Wang Donglei said.
In fact, this is not the chang-jiang wu was bowed Ren Leishi lighting CEO for the first time. After the shareholder with the employer when Andrew y yan and schneider into equity dispute, chang-jiang wu was "out of" leishi lighting again. On May 25, 2012, leishi lighting announcement, chang-jiang wu for personal reasons resigned as chairman of the board of directors, the executive director and chief executive of a company, and down as the company's board of directors of all members.
But then driven chang-jiang wu did not succeed. A person familiar with the matter told the Chinese entrepreneurs "reporter, in all position was resigned company soon, chang-jiang wu used to organize workers put the board held for 24 hours, forced the board of directors agreed to let him continue to be a CEO of leishi lighting.
"There were hundreds of workers with iron bars, lay siege to the board of directors. If the members of the board of directors does not agree, not only can't eat, don't even make a toilet." These people said.
Since then, the chang-jiang wu dominated the leishi lighting strike, dealers to stop order, suppliers stop supply a series of real commercial war movies. Plot is only one core, their request is to make the chang-jiang wu to return as soon as possible, and requirements for the management schneider exit leishi lighting. In the end, the furore to leishi lighting set up temporary operation management committee, head of the chang-jiang wu ren and come to an end.
Contradiction conflict but both sides know that does not address - chang-jiang wu unwilling be out the door, the board of directors Andrew y yan's failure to rid chang-jiang wu the same heart has unwilling.
The emergence of this standoff didn't last, Wang Donglei broke the balance. Wang Donglei recall the "buying" still shudder, "if processes is not good, later two listed companies could face extinction."
But in those days, Wang Donglei feel this is a very good chance, he is more about leishi lighting brands and channels. At that time, leishi lighting has become the top brand in the lighting industry in China has more than 3000 stores.
On December 5, 2012 chang-jiang wu leishi lighting co to increase to 22.07%, becoming the first big shareholder. Two weeks later, bdo, with a total of hk $1.654 billion acquisition of leishi lighting common equity and shareholders NVC (chang-jiang wu held offshore company) a total of 633 million common shares, accounted for 20.08% of shares become leishi lighting company's largest shareholder. At the same time, the chang-jiang wu by bdo embellish of NVC company, become the second largest shareholder.
Bdo embellish of leishi lighting 11.81% stake, bought from the NVC trading amount of hk $951 million (772 million yuan); And bdo, also sell 130 million m to NVC, transaction amount is 760 million yuan.
Both look book price is quite, but chang-jiang wu people benefit from carrying about 300 million yuan, including leishi lighting more than 5700, ten thousand yuan and bdo run up to 248 million yuan.
For this cooperation, Wang Donglei explanation is that the bdo, positive LED industry transformation, met some of the pressure in the process of transformation. Then his brother know chang-jiang wu is selling his stock holdings of leishi lighting, think this is a good opportunity.
"The chang-jiang wu in WaiQian gambling debt, leishi lighting shares held by him mortgaged to the Swiss bank, commissioned the latter sold. Later we found him, buy shares directly from his hands." Wang Donglei said.
After capturing the leishi lighting, Wang Donglei quickly made a decision later made him if only - the chang-jiang wu stood again on the CEO position, it also left behind potential dangers for both sides conflict broke out later.
Let the chang-jiang wu CEO is a condition of after bilateral cooperation. Chang-jiang wu had announced a "secret deal" with Wang Donglei. Agreed with each other, equity trading, after the completion of bdo, to support the NVC representative be leishi lighting director, chairman of the board of directors; NVC representative is to be a bdo, director, vice chairman of the board of directors.
Wang Donglei is explained, when the agreement after the professional managers to find the right CEO, comparatively, the chang-jiang wu as chairman. But afterwards is chang-jiang wu I don't agree that the chairman has no real power, CEO can better control the company.
Subsequently, Wang Donglei in his announcement, the board of directors to Andrew y yan and other shareholders as the chang-jiang wu do guarantee. "I felt as leishi, founder of the chang-jiang wu or ability, just because with Andrew y yan, into the company to do so. Apart from these, he was able to put the company run good."
His another chip is, bdo, was the first shareholder of leishi lighting, at the mall spell hit decades of confident he can manage the company and the chang-jiang wu himself. But since then it has been proved that Wang Donglei miscalculation this time.
On January 13, 2013, Wang Donglei into become non-executive directors, the board of directors on the same day chang-jiang wu served as chief executive of leishi lighting. Three months later, Andrew y yan chairman resigned as leishi lighting, Wang Donglei was elected the new chairman. Again after two and a half months, chang-jiang wu return to leishi lighting board, as executive director.
In the outside world, it seems, that time is Wang Donglei honeymoon with chang-jiang wu. For that, after all the dust settles, Wang Donglei said, "at that time may be to me, but not for chang-jiang wu." That time, the media will Wang Donglei metaphor into white knight to save the chang-jiang wu, describes the relationship between the two people even for intimate partner. At a news conference, Wang Donglei and chang-jiang wu pool with perfect, had to sit a seat photos are still circulating in the Internet.
For a pile of old things in those days, Wang Donglei pondering a moment later a sigh: "that we are doing to the outside world, it's just business."
"We are not friends." After a very long, he added.
Wang Donglei say so, because he learned later that chang-jiang wu in to sell stock to bdo, after the first week of executives convened his six bowels, convey two meanings, "the first is leishi lighting into outsiders now, want to together, who came in the away; the second is to put the leishi to bad to do, the price do 2 yuan, then leishi buy back together."
But Wang Donglei didn't know, still immersed in the vision of a "snake swallow like", in his view, bdo, LED to the transformation of the success is in sight. A weapon in his nose, blood war is preheated.
"Grudge break"
"The honeymoon" didn't last.
Wang Donglei marriage and chang-jiang wu completed capital after friction constantly, originally limited on the differences of the business integration, personnel allocation. The first big contradiction happen to Wu Changyong chang-jiang wu's brother.
At that time, Wu Changyong is leishi lighting vice President in charge of purchasing. Wu Changyong outer formed a ma3 jia3 company called hualong PCCW photoelectric co., LTD., leishi lighting a large number of purchase by the company, after flipping price sell to leishi lighting.
Wang Donglei said, this is actually the chang-jiang wu after returning to the company from 2013 began planning the implementation of a series of movements in the ring, the purpose is hollowed company step by step.
Soon, YiDaDa tip-off is on the desk of the Wang Donglei. He began to secretly sent someone to look into the matter, evidence. Who shocked Wang Donglei survey results, "his brother sold fake goods amount up to RMB 1.2 billion secretly, lead to the company lost QiBaQian ten thousand yuan."
Leishi lighting insiders told this reporter confirmed that Wu Changyong out private companies with leishi lighting insider trading is the "secret", a lot of people know, but not disturbing.
Subsequently, the chang-jiang wu Wang Donglei call back from Moscow. In his office, he sold his Wu Changyong in fake goods and evidence of insider trading to the chang-jiang wu. Because of the wu is the company's CEO, Wang Donglei let him deal with the matter.
Two weeks later, the chang-jiang wu processing opinion to Wang Donglei replied to it. First, Wu Changyong not insider trading; Second, the Wu Changyong transferring sourcing jobs. In August of that year chang-jiang wu also on the external call Wang Donglei in fabrication, framing, "we will Sue him for defamation".
Wang Donglei said he was the original copy of all the evidence to the chang-jiang wu, "a snakeskin bag thrown to him", then it will go away, "this incident is the first time I began to feel at the bottom of the can't cooperate with such a man."
To prevent more insider trading, Wang Donglei made some countermeasures. On July 15, 2014, leishi lighting announcement, chang-jiang wu exit leishi lighting 10 affiliated company director position. Among them, the huizhou leishi photoelectric and leishi lighting (China) company bought from Wang Donglei as the new chairman.
This let the chang-jiang wu is very angry. Chang-jiang wu told a news conference later, he was on a business trip in New Zealand, the board of directors just informed him by mail.
Three days later, Wang Donglei and chang-jiang wu in the zhuhai office conducted an interview, interview content is Wang Luyin. In recording, the chang-jiang wu personally admit in macau has 400 million gambling debt, to pay 10 million interest every month, if not on time to repay gambling debt, gang members will be on their hands. Among debt owed the chang-jiang wu, 200 million yuan is Macao booth gangs (macau) money, interest is 5 million yuan per month.
Wang Donglei still remember two years ago that on Friday, after the chang-jiang wu personally admit that gambling debt, he told the chang-jiang wu empty for the company's various behavior found a reasonable answer.
Familiar with business people chang-jiang wu said, chang-jiang wu "is an intelligent man, but gambling is too strong."
That night, his sleepless night. The next day, Wang Donglei got up very early, at a cool let oneself sober, and then drove to zhongshan. There the chang-jiang wu and his friend li opened a furniture lighting company.
Wang Donglei tell each other, the matter of the chang-jiang wu owes 400 million gambling debts, and ask whether their took out 5 million yuan in cash every month to the chang-jiang wu also interest, "I'll think of some way to get the other money, wanted to pay off this statue of Buddha." But a proposal of chang-jiang wu friend refused and said chang-jiang wu as early as two years ago was away from the company hands one hundred million multivariate.
For the chang-jiang wu old acquaintance, Wang Donglei doesn't know true and false. But this trip to zhongshan is my hand and let him down in the dumps. After return to zhuhai, another message is immediately let him from frustrated to wrath.
On July 18, after the chang-jiang wu Wang Donglei you leave office, immediately rushed to the Shanghai, convened a gathering of leishi lighting five core distributors, they are also the chang-jiang wu and Andrew y yan, schneider equity of booster. He was planning to again once the scandal "behavior, the purpose is to put the Wang Donglei away.
Soon, the chang-jiang wu and other leading dealer called together, and ask them to copy your id card, scratch and then sign it. The five core dealer bullying other dealer said, "now the boss difficult, you have to sign it. If not, we this a few brothers stem dead you."
A leishi lighting dealer told reporters confirmed this matter.
"At that time is in one round, talk to you first, and then to you by the hand, agree with their action, purpose is to force Wang Donglei step down, like forced Andrew y yan before them." The dealer said.
The vast majority of dealers were forced to sign, but also have a few dealers in after signing the word, immediately call Wang Donglei, told him the things wrong.
Wang Donglei heard this plot is on July 20, 2014, he immediately call the chang-jiang wu asked, but wu denied, saying just playing mahjong with several friends in Shanghai.
"We also don't play sign language again, you inside is no longer a monolithic, what you're plotting I know all about it." Wang Donglei a word makes clear, but the chang-jiang wu still deny it.
Finally, Wang Donglei snaps, "chang-jiang wu you too not enough meaning, to make a phone call to Lao li, you ask him how I am to you, but you now what did his mother."
Put the phone down after Wang Donglei seething better, a fainting. For decades, he said, for the first time, so he doubt my own judgment.
Wang Donglei is no longer the chang-jiang wu hope, on both a clean break.
We couldn't be reached chang-jiang wu, to confirm his eyes Wu Changyong insider trading and Shanghai place of events.
On 8 August afternoon, leishi lighting board conference call, chang-jiang wu was ousted from the executive director and CEO. As interim CEO, Wang Donglei after completion of the vote in chongqing headquarters leishi lighting, a transition.
October 22nd, huizhou city public security bureau official to the chang-jiang wu and others suspected of embezzlement case. Leishi lighting inside the infighting ending stage for the third time.
In January 2015, the chang-jiang wu custody because of economic cases. In his real name on twitter last message is released on December 2, 2014, he wrote: this is too cold in Shanghai for two days, but see east China several dealers brothers, in the mind is very warm! Especially you that whatever I do want to stay, let me cry, thanks for your trust and support, I won't give up! Tomorrow will be better!
Another familiar to people in the business of chang-jiang wu said the chang-jiang wu is a native speaker, good at communication, has lead the person's emotional intelligence, "is a wise man, but gambling is too strong."
"Reflection"
Leishi event was the biggest since Wang Donglei business a setback. Within one week before and after the incident, Wang Donglei became thin 20 jins.
Wang Donglei people around said, though with the chang-jiang wu fight him, but Wang Donglei never told his family this nuisance. Wang Donglei myself, the way he deal with bitterness, is hard not to think about it, "want to sleep." His way of self-regulation is running, he said that only in running, his mind was able to get stable.
But Wang Donglei impossible not to think about it, he said, a few months to sleep an average of only three or four hours a day. "For such a big blow, I have to rethink views about people, human nature, view of business, the opinion of the enterprise management, it lessons are too big for me."
For Wang Donglei, the commercial disputes is watershed of his business career. He said he is a perceptual person, the biggest weakness is too heavy of friendship, "this is not an advantage, as a general, should be an determination, too human are not enough, I know that, I'm trying to overcome."
"As of today, you hate him?"
"Not hate him, hate just hate yourself." Wang Donglei back against the sofa, looking up at the ceiling for a while, said "he gambling is not a day or two, his classmates have saved him, Andrew y yan have saved him, finally he pit were. The same story to me is the fourth time, I didn't see the evil in his human nature, it can only blame myself, hate him?"
History is not hypothesis. But after to redefine yourself, Wang Donglei still admitted that the acquisition of leishi lighting if Andrew y yan warned him in advance, before he will choose to purchase. This is the complex of human nature, in the face of interests, very few people can stand the temptation.
In fact, except on the depth of the contradictions of human nature thinking, Wang Donglei's in the past more than his principle of choose and employ persons and redevelopment of corporate governance. Bdo embellish da company founded in their original, Wang Donglei has always been adhering to the "employing not suspect, people don't have to" principle. Under this principle, bdo embellish it reached the status of the industry as "the king of small home appliance".
But in the same way in another enterprise is flawed. Leishi lighting events seems to make Wang Donglei to deepen the knowledge of the contradiction between people and the world. "Good side to believe people, but in the system design must prevent people from evil side. You should believe in a system, a law, a process, and can't believe that any one individual."
Even so, this takes time, thrilling power war still left Wang Donglei psychological shadow. Wang Donglei side said, with the chang-jiang wu competing priorities, Wang Donglei business trips have to change a house, a night "worry is not safe."
"This is the hardest lesson to you?"
Silence for a long time, Wang Donglei furrowed brow replied: "I could never buy at home after small businesses, rather than to buy abroad, China's small businesses have no bottom line, it's terrible."