Leah's announcement at noon on June 2, a wholly owned subsidiary company leah DE (Hong Kong) co., LTD. (hereinafter referred to as "leah DE Hong Kong"), to participate in the investment to set up PV ML LLC (hereinafter referred to as "special purpose company"), the company and the world famous Magic AR technology company Leap, INC. (hereinafter referred to as the "Magic Leap") of the original shareholders Legend Pictures, LLC signed the "equity transfer agreement", and has obtained the Magic share certificate signed by Leap.
Leah, establish special purpose companies in Hong Kong to spend $2 million m, the total investment of $5 million, a special purpose company hold Magic Leap 217100 shares of preferred stock. Special purpose company is invested and set up specifically for the exchange of the company, and will not do other investment in the future. The special purpose company transfer stock prices with alibaba in February 2016 investment Magic Leap at the same value.
According to disclose, Magic Leap, on May 5, inc. was founded in 2011, is a world famous augmented reality (AR), existing staff of more than 500 people, Magic Leap shareholders including Google, ali, qualcomm, warner bros, KKR, Morgan Stanley, and so on. Magic Leap development direction is to directly into the real world shows "desktop", that is MR, the virtual world vision of perfection to the real world.
According to principle of Magic Leap is light field technology + special algorithm, digital light field technology system is completely different with the traditional technique of virtual reality, is the result of Nobel prize-winning Lippmann meeting in March 1908 the French academy of sciences proposed by capturing light field information generated 3 d image, the method of the integral imaging. Magic Leap adopts the advanced optical fiber projector, retinal projection technique and powerful endoscope, can completely solve the Angle of view, the problem of vertigo, make the person can be observed with the natural world is exactly the same way to experience a virtual reality (mixed reality).
Announcement said the company's strategy for VR VR strategy, is a generalized VR/AR/read MR deeply touched, was leah DE sound, light, electricity, extended to the field of VR technology and products, and with the existing VR/AR/MR field implementation. Company already widely VR/AR industry layout, has hundreds of millions of investment, in VR/AR hardware and display, VR/AR culture creativity, VR/AR industry application, VR/AR content production, VR/AR industry support, and other fields.
Leah DE AR company Magic Leap, price is equal to ali investment value
For the purpose of the investment, the company said, leah's lead in research and development on a global scale production LED TV products, small spacing in the open hole 3 d display, large solid immersion system augmented reality in virtual reality has strong accumulation. Since 2014, the company has been focused on field of virtual reality, Magic Leap to adopt digital light field of augmented reality technology, virtual reality is the frontier and the ultimate display technology. Company will be continued to carry out the ultimate display technology research and development and cooperation in the future. With strategic upgrade, leah, relying on their own projects in the world and China more than 1 million B channel resources advantage, layout for commercial applications, the follow-up to the introduction of Magic Leap as representative's international cutting-edge technology and products, led and in the commercial application of virtual reality.
Company also prompts, Magic Leap is still on the stage of research and development of confidentiality, product is not listed, need to test market, but the founders RONY revealed already ready to the mass production. Leah DE Hong Kong indirect participation Magic Leap, has no control of its business decision, the investment will not significant influence on the normal production and business operation and company performance.
The announcement also said that investment Magic Leap is the company's ultimate display technology is an important measure, layout for leah DE audio-visual display and virtual reality technology, research and development play an important role, can the promotion of the competitiveness of the technology research and development in an all-round way. Magic Leap after follow-up products, leah DE channels can rely on their own projects, recommended products in China, and other business applications of the market, the company will get a better return on investment.
