In 2016 of the most popular black science and technology, is AR (AugmentedReality: augmented reality) and VR (VirtualReality: virtual reality) technology, from the beginning of last year to enter the public view of fantasy kaka bears, in the year to secure my room of VR house, taobao launched "Buy + VR shopping", as if VR/AR technology has been integrated into our lives, to enter the industry wave.
In fact, as early as in Facebook20 $2014 acquisition of Oculus began to MR, AR, VR (mixed reality, augmented reality and virtual reality) technology began to be represented by the mouth of tuyere, samsung, HTC, SONY, then razer, Canon and other technology giants group to join, seem to also let people see the industry is booming.
VR/AR how fire, from the world's biggest authorities seem to be able to see out the analysis of the data. A famous study DigiCapital, is expected to VR/AR industry market size by 2020 will reach $30 billion and $120 billion respectively, head-mounted VR hardware market scale will reach $2.8 billion in 2020, is expected to compound growth rate of more than 100% in the next five years.
From Goldman sachs research report shows, VR/AR industry market scale will reach $182 billion in 2025, including $110 billion for the hardware revenue, $72 billion for the software. From the authority the analysis of the data we can see that the VR/AR industry is one of the billions of dollars in the future market, there is no doubt that virtual reality become the new blue ocean for consumer electronics.
What is a VR/AR
VR (virtual reality) refers to the comprehensive utilization of computer graphic system and all kinds of reality and control interface equipment, such as on computer generated, interactive 3 d environment technologies immersed sense. Among them, computer-generated, interactive 3 d environment becomes the virtual environment. English abbreviation VR, by the VPL company founder lanier put forward in the 1980 s.
Intuitive: as long as the user wearing VR devices can be 'transfer to any place want to go, can go to the most inaccessible Antarctica, can also go to the tropical forests of Africa; Can through the time tunnel, becomes in the warring states period; Travel can also see the next century human means of transportation.
And AR is augmented reality, it is a kind of real-time computing the position of the camera image and Angle and combined with the corresponding image technology, this technology's goal is to put on the screen projection in the real world and virtual world interact. AR system has three outstanding features: 1. The real world and virtual world of information integration; 2. With real-time interactive; 3. Add in the three-dimensional space positioning of virtual objects.
Intuitively speaking AR can be done through large data support aid people more complex work, such as the replacement and assembly of the machine. Users watch the images by using AR glasses will be through a front camera records in AR glasses, then the glasses and developers programming on a good video overlay, augmented reality instruction, are formed by this way, the operator can complete the work step by step.
To distinguish the VR and AR a simple method is: VR need to use an opaque wearing equipment complete immersion in the virtual world experience, and AR need clear head equipment to see the real world and overlap in the above information and images.
VR/AR will become the next growth LED small spacing?
It is not hard to see, VR/AR technology has become the next opportunity, but from the point of view on the development of each industry, when new opportunities arise, often rush, extremely easy to ignore the inherent nature of the industrial development, so hot as they arise, LED enterprises must be rational to look at.
We might assume that VR/AR technology has developed to a certain height can be production, marketing. On the premise of this condition, we according to the SWOT analysis method to discuss some kind of LED display company whether there is a need to enter the VR/AR field.
S (strengths) advantage
From the perspective of VR/AR industrial chain, the display screen is the most basic and most important of hardware facilities, delimit with better quality, and the effect of the LED display is undoubtedly can significantly improve the user experience VR products.
As the carrier, terminal display from scratch or functional surface display effect, the small spacing LED screen is terminal display products the best effect. Small spacing LED display compared with the traditional LED full-color displays, has improved the resolution and display color is natural real, compared with the LCD splicing wall, has seamless display; Compared with the DLP splicing wall, appearance is more flexible; Capable of carrying touching, trend of technology such as 3 d, 4 k.
In addition, compared to other terminal display products, small spacing LED products can realize the seamless splicing display screen, can give users an unparalleled visual experience. For AR/VR products, experience is undoubtedly the most important.
The future with the outbreak of the VR/AR technology industries, small spacing LED display technology will no flat-fell seam, with its excellent display effect, is bound to explosive growth.
W (weaknesses) disadvantage
From the perspective of VR/AR market, the future of VR/AR two development directions, one is to enter the civilian market, into the family. One is the commercial market, store display, experience.
From the market, LED LCD gaps when compared with small spacing is very big still, according to the current lamp bead price, if the P1.0 specifications for a 40 inch LED TV small spacing the cost nearly 50000 yuan, and 40 inch LCD TV market price to thousands of yuan.
Simply put, 60 inches LCD screen can completely replace the following market LED screen, small spacing 60 inches below the market small spacing LED screen cost is too high. Any price of the popularity of a product is inseparable from the elements, and the future further LED to small spacing, the cost must be down.
Of course, if the small spacing LED products only the cost of such a problem is well done, with the improvement of manufacturing process can solve, but the challenge for the small distance between the LED screen is not so.
In fact, at present in LED products, it is difficult for small spacing has yet to form a standardized, normalized and initiate a uniform industry standard, each LED manufacturers producing products to define their own industry standards. The same a LED products of each enterprise standard is different, the differentiation causes LED products currently on the market there are a lot of bad products. Moreover, small spacing also to test the reliability of the LED display.
O (opportunities)
From the Angle of VR/AR market application, in the field of enterprise applications, virtual reality technology in the medical, military, aerospace engineering, interior design, real estate development, industrial design, applications are in terms of mass consumption, VR products due to its unique immersive, interactive, and imaginative, games, video broadcasting, film and television industries are expected to become VR industry breakthrough on the consumer end.
Can expect from the related data in 2016 VR could usher in a small explosion, predicts 2020, the global wearing VR devices annual sales will amount to about 40 million units, hardware sales scale is about 40 billion yuan, plus content service and the enterprise application, forecasts the market capacity of more than one hundred billion yuan; In the long term, trillions.
The development prospects of VR/AR technology industry. As a terminal display products of LED screen, small spacing in the industry seems to be can interact with VR/AR technology industry experience, media, advertising, education, cinema, etc.
As you can imagine, when a user use VR/AR equipment watch a sporting events, movies, or playing games, the user needs is a kind of visual enjoyment to the extreme, and this is a small distance between the LED screen can do it.
Offline experiences, therefore, may be small spacing LED technology and VR/AR technology with the combination of a spot. Simple terms in the future may be a species than the birth of the Internet + VR/AR + business models, such as offline VR/AR experience pavilion and VR/AR theme park is a prototype of this type.
T (threats) threats
As the terminal display products of small spacing LED although has the advantage of its guardians, but he still has many competitors. In addition to old rivals LCD, OLED and new materials.
From the point of value, as described above the market under 60 inches LCD screen LED screen, can completely replace the small spacing on the display effect of it, new materials of OLED is superior to the LED. In respect of market application AMOLED is already applied to mobile terminal, become a VR/AR technology access to the mobile carrier.
In addition to the LED face many competition in product performance, also have a challenge in display technology.
Like LED manufacturers have been developing glasses-free 3 d display technology, while some of the LED manufacturers claim launched its own glasses-free 3 d product, but on the market does not have a relatively mature case. Compared with mature laser holographic projection technology, the LED on the glasses-free 3 d display technology, there are a lot of distance.
But at present, the offline VR/AR experience hall, VR/AR theme parks and outdoor advertising screen splicing market applications, such as small spacing LED contrast LCD screen, there are advantages of OLED. But when the future OLED technology improvement, production costs down, will affect the LED. Therefore, these a few years will be LED with AR/VR technology.
VR/AR current is combined with small spacing
From the above we can see that the distance between the LED screen as the display terminal, according to media when he combined with AR/VR technology, has its own advantage has its disadvantage. As current VR/AR technology and LED technology combined with small spacing is a what kind of situation, we might as well take a look at the big listed LED the action of the enterprise.
For VR/AR technology combined with a small spacing technology into the biggest, the most promising is leah, acquired from the beginning of the black crystal information technology co., LTD to sign on with sichuan zhisheng behind "virtual reality technology innovation and application of" strategic cooperation agreement, to invest in now jinan heart fu information technology co., LTD., all these all subgroups of leah's bullish on the combination of the two.
With leah, the strength in different VR/AR industry, Abby's, lianjian photoelectric, otto electronic LED display companies such as or wait for VR/AR technology, but they all said it would pay close attention to development of new technologies, such as VR/AR.
It is not hard to see now for VR/AR technology, LED display enterprise is a house, more than watching. Why such a big contrast, actually want to carefully, because does not appear on the market at present, a virtual reality technology and small span the feasibility of the integration development of the application of the case, to explain, from the Angle of commercial most LED enterprises have yet to see the virtual reality technology with small spacing of the integration development of interests.
Many businesses see from another aspect also reflects the LED display industry innovation ability is insufficient, there is no denying the fact that maybe when the market is not yet clear, wait for may is the best choice, but only followed in the footsteps of our predecessors, may never have the opportunity to go beyond him. In fact, as the wave of AR/VR approach, LED display enterprise do not need to watch and wait, should flowers hundred schools of thought contend.
Conclusion: it is not hard to see AR/VR technology will be the next tuyere, for small spacing LED screen is not only an opportunity is also challenges. Opportunity lies in its broad application market, the challenge is how to establish between a profit model. But will only ever have the opportunity to prepare the people, in the face of tuyere LED display enterprises should actively face up, to create the business model is similar between the two Internet + AR/VR + or other.
Actually for LED enterprises, small spacing in addition to the LED display technology and virtual reality technology, the combination of whether can be combined with other technologies, in the technology of grafting and fusion, will be able to promote LED display industry towards the path of rapid development, it is worth thinking.
