Lianjian photoelectric last year announced the acquisition of four media companies finally walk out of the best. Announced on May 17th night, cash and purchase of assets through issuing shares for the shenzhen force of network technology co., LTD. 88.88% stake, shanxi HuaHan culture communication co., LTD. 100% stake, excitation tang marketing management co., LTD. 100% stake in Shanghai and Beijing ocean salinger culture media co., LTD. 100% stake in the transfer procedures and related industrial and commercial registration has been completed.

Annual report 2015, outdoor advertising media and public relations services have accounted for lianjian photoelectric half of the total, the prototype of the "digital communications group" has been formed.

Create integration

Integrated marketing service chain

Public information, lianjian photoelectric acquisition's shenzhen force mainly provides search engine advertising solution and the effect of marketing services; HuaHan culture as the media operator is given priority to with outdoor media resources; Ocean media to provide customers with one-stop outdoor advertising solutions, developing advertising agent release services; Excitation tang engaged in activities spread marketing planning and implementation management.

According to factory photoelectric authorities, these four companies were involved in Internet advertising, outdoor media operations, one-stop outdoor advertising dissemination of creative planning and other business services, activities, strengthen the listed companies from different angles of online and offline service ability, will be for the factory photoelectric integrated marketing service chain.

Before the acquisition, lianjian photoelectric had been founded by linkage culture, and acquisition time sharing media, friend's pr, precise focus, easy to reach, such as company, public relations services, outdoor media network as the core module, digital equipment, thus forming the integration of hard and soft, digital integration of online communication platform.

As the restructuring is completed, lianjian photoelectric will become by digital marketing (friend's public relations, marketing, shenzhen force excitation tang, precise focus), digital outdoor (media, linkage, ocean culture media, time-sharing HuaHan culture), digital equipment (factory co., LTD., easy reach) digital communication group composed of three major parts.

Establish a mechanism for the business partner

With "married" lianjian photoelectric, a subsidiary of more and more, companies are constantly strengthening the integration between the subsidiary development.

According to factory photoelectric authorities, the company held the fusion of wanda group every quarter yue at will, planning group product lines and KA service center, to derive a new business model, provide customers including digital marketing and digital outdoor, digital equipment online, the combination of hard and soft precise integrated marketing solutions, power marketing new business model.

Lianjian photoelectric acquisition HuaHan culture, for example, with the previous acquisition precision focus "chemical reaction". Relying on HuaHan cultural advantage of outdoor media, precise focus integration of mobile Internet advertising minivan through marketing services, online interactive ideas and technology, the advantages of the user data mining analysis, aiming at taiyuan real estate industry, with outdoor advertising, mobile Internet interactive marketing and integrated marketing solutions, such as data analysis, and directly according to the real estate sales as effect of paid advertising and marketing mode, each selling a property obtain corresponding advertising marketing cost, expanding service property projects, in the first quarter results marketing model income growth to 40% of the total revenue HuaHan culture.

According to introducing, this model not only can give accurate focus on sales, expand the precise focus combined with outdoor advertising, the application scope of HuaHan culture core competitiveness enhanced, and the media's selling rate. And collaboration between subsidiary, not only each other to improve their marketing strength, expand the customer base and service range, also give lianjian photoelectric provides a more rapid development momentum.

Lianjian photoelectric, meanwhile, by introducing the equity incentive and employee stock ownership plan, mergers and acquisitions, the company profit creators, operational control and unity of stakeholder, subsidiary of fusion power, establish a mechanism for the business partner. At present, the factory photoelectric has been introduced for the first phase of the equity incentive, cover the company's 86 partners, employee stock ownership plan covers nearly 2015 years before 200 partners.