Beijing commercial daily news (reporter Qian Yu Ginger) is an opportunity or a compromise? Microsoft Internet business in China is more and more embarrassed. Announced yesterday, sogou cooperation agreement with Microsoft, Microsoft's bing search tools will provide English sogou search technology, provide global English sogou information search service.

It is reported, by using Microsoft's bing search technology and help, sogou search online English channel, and to provide automatic translation function, users can directly input Chinese words to search out English result. In addition, based on the support of Microsoft's bing, sogou will release sogou academic search channels, provide authoritative academic content, meet the domestic demand for users in various fields, the study of academic study academic search.

Sogou search in recent years, gaining a strong partner: receiving and integrate tencent search business in 2013; Last year to reach a cooperation with q&a community zhihu, on-line knowledge search product.

However, sogou search cooperate with Microsoft's bing, the industry more regrets the disadvantaged situation of Microsoft's bing. Bing is Microsoft's search business in China, this and sogou, baidu is the direct competitors, but due to the poor market share will be gradually took the cooperation pattern. Even in September last year, baidu cooperation with Microsoft, Microsoft become the user's default browser China search engine and home page.

Bing's embarrassment is behind Microsoft's Internet business in the Chinese market has been bad, not long ago, Microsoft announced in June 7, shut down its MSN portal business Chinese, earlier before October 31, 2014, Microsoft has to compete with social software QQ MSN out of China. For the emerging business such as cloud computing, ali, tencent and other domestic price war strength of cloud computing for Microsoft also launched the snipers.

, represented by the original MSN China team of Microsoft in China Internet has renamed Microsoft online, the focus of our business into sea for China enterprises also provide advertising services, this has to do with Google out of China, Google China team focused almost unanimously.

In fact, in the core business of Microsoft operating system level, in the Chinese market in recent years, Microsoft is no longer emphasized relying on the copyright for income, Windows 10 last year also opened a free upgrade. Its prospective artificial intelligence product, Microsoft bot small ice and WeChat "make up", with gentle attitude towards China's competitors.

"Bing search don't have much value for domestic market, but still has its place in the international market", a ma analysts pointed out that sogou cooperate with bing could communicate cooperative advertising, as the search business in China market exit. Therefore, Microsoft through the roundabout way also can taste some sweets.

Obviously, Microsoft in order to adapt to the domestic consumer's psychology, to adapt to the market situation and its own situation had to cut corners to cooperate with local Internet enterprise. However, this part also at the expense of their own interests at the expense of, seem to be some passive.

Da-lin zhu, an analyst at analysys, the intrinsic factors of Microsoft sum is more dominant, he thinks, domestic operating system currently pose a threat to Microsoft did not, as the main strategic transformation, it is necessary to a certain degree of compromise, especially in the part of the business under the premise of no development space.

Da-lin zhu believes that the practice of soft can reduce their investment, is the biggest role if Microsoft still choose Internet enterprises confront with China has no benefit. Choosing the way of cooperation investment returns, is a wise decision, if not more than strong apple hardware, income in China is promising.

In fact, Microsoft's business in China is the most valued in cloud computing business, on the edge of the more business is also a wise choice. Microsoft backing down to choose more flexible way to adapt to the Chinese market, although it may seem "recognize the unintelligent", but in the long run, is profitable.