Filament lamp in the past to become a greater focus lighting category, before a product's life cycle from research and development, the promotion of listing, growth, maturity, recession and often experience more than ten years or longer, but the filament lamp from development to maturity, only 3 or 4 years, have a sense of being the "ripening".

Industry estimates more than 200 million 2016 filament lamp production and sales market, attracts many enterprises to join, but the market is "blue ocean" or "red sea", opinions vary. The industry can hear two roughly:

The first sound is "down". Behind every hot, there is big alligator "greed" obnoxious, "waiting for" the price war. So this category, although there is a quantity, but companies rush equipment, tight, lead to overcapacity, vicious competition, profit retention is differentiation and scale of enterprises, like ball bulbs and tubes and other products, belongs to the category of quickly being playing bad;

The second is "cautiously optimistic" sound. The reason is that the filament lamp has now belongs to the low margin products, in terms of price, large enterprises have the ability to don't want to play (based on the consideration of profit), small businesses didn't ability and playing up (not fall into the ability, therefore the filament lamp have very hard on price as at present. Cautious optimism is premise condition, if the large enterprises will filament lamp as strategic category, to share, a price war will be inevitable. It's not hard to predict, the future market share of filament lamp mainly will be large-scale enterprises and differentiation points, relative unsustainable enterprise, is the only do not differentiate the filament lamp enterprises. Therefore, product differentiation and fall into become each main filament lamp products must be subject to think.

This paper mainly aims at "fall into" thinking, through the observation of the industry to judge and part of filament lamp enterprises insight, I "fell into" idea of the filament lamp has the following Suggestions:

First, to reduce the cost of materials. This link is reduce the cost of advocate material filament. We can simply break 4 w spherical filament lamp (photosynthetic efficiency is more than 100 lm/w) materials, including financial, management, such as artificial cost. Glass shell of about 0.2 yuan, 0.2 yuan, core column filament x4 = 2.6 0.65 yuan, 1.2 yuan, 0.08 yuan of switch power supply, accessories 0.3 yuan to 0.1 yuan, package material, a total of 4.68 yuan, this is the biggest material cost reduction space of filament. It is said that some enterprises can filament do cost 0.3 yuan/root, pure filament can be reduced to 1.4 yuan, a drop of 30%.

Second, improve manufacturing efficiency. A filament lamp artificial cost at present is about 0.5 0.6 yuan/a, through the technical renovation or automatic/semi-automatic production line, can improve efficiency doubled, then the labor cost can be greatly reduced. This is a scale enterprise can consider the direction.

Third, improve the yield. Is said to be an international brand of F filament lamp product rate of about 80%, according to the same product standard, rate less than 60% of the domestic enterprises. The truth is, many enterprises to relax product standards, quite a number of defective products, to ensure the delivery date. Can improve the yield in the future, also will reduce the loss, reduce the cost.

Filament lamp enterprises such as to maintain a certain degree of product differentiation, will be able to maintain a certain profit; Leading to moderate on cost, will be able to get a certain market share. Enterprises have to first, both will be able to survive. Enterprises have to second, will be able to obtain development, this market segment will be blue ocean market for enterprises.